Bautista’s mission is to amplify marginalized voices and advocate for diversity and inclusion within the fashion industry. To accomplish his mission, Bautista aims to create a brand that aligns with his goals. Upon establishing his brand, Bautista plans on opening a shop in his community to create opportunities for those who are disadvantaged. He envisions this shop as a hub for creativity, empowerment, and collaboration, providing a platform for underrepresented talents to showcase their work. Bautista is committed to fostering an environment where everyone, regardless of their background, has the chance to succeed.
David Bautista’s logo consists of neutral and warm color tones. The neutral colors that makeup Bautista’s logo are grey and black, while the warm colors are maroon (Bell, 2022). Bautista chose the neutral colors grey and black because grey is considered an “unresponsive color” or truly neutral (Braam, 2024), and black indicates elegance, simplicity, strength, and discipline (Braam, 2024). Bautista also chose the warm color maroon because it is “associated with ambition, confidence, and strength” (Braam, 2024), and it “can evoke feelings of stability and security” (Braam, 2024). The font Bautista selected for his logo is Futura PT Light. The font’s typeface is geometric because it consists of curved and straight lines and shapes (Storozynsky, 2021). Bautista selected this font because “it features clean and precise proportions” (Storozynsky, 2021). The colors and font Bautista selected identify with his brand and mission.
