Schick and Gillette are both leading competitors in the shaving industry and both have churned out exceptional campaigns in the past, such as Schick’s award-winning “Free Your Skin” campaign. However, there are multiple differences between both of these ads.
For instance, the Schick ad uses a more direct and less contrasty butterfly lightning in their ads to give it a more sophisticated and aesthetically pleasing look. However, Schick manages to communicate their brand through the fact that the “beard” of the model in the shot is actually a squirrel masquerading as a beard. This shows that they are aware of the hipster trend of beards and are parodying it, in a sense.
The other difference between the two is the fact that the Gillette ad uses a more broad lightning for the model in the ad. From my observation, this is likely due to the fact Gillette had intended to accentuate the details of a clean-shaven face – which is starkly in contrast to the Schick ad.