Tim Wallace – Commercial Photography

Tim Wallace is a commercial photographer who is known for his work with motor vehicles. He has worked with many automotive brands to capture vehicles in the best possible environments with the best possible lights. His car photos all have a distinct look to them. He is able to bring out the best features of the car by placing it in an environment that conceptually captures the look of the vehicle. Wallace is very successful at showing a car that is in motion as well as one that is not.

Wallace’s use of lighting allows for a very sleek look and feel to all his photos. You can see that he depends on the light he uses to capture the perfect mood for each car. The different lightings will express the individual aesthetic of each vehicle. For some, he uses very soft light to give off very soft shadows. This is done with more luxurious brands. Other times he shows more sharp shadows to give off a different feeling. One example of this is with the racecars that he photographs. He also photographs racecars and trucks in motion. The environment of each photoshoot is also very well thought out. Every type of car that photographs is shot in a suitable environment that allows for a successful product shot.

One thought on “Tim Wallace – Commercial Photography

  1. rmichals

    I find the warehouse photos the most interesting. the cars that are outdoors with a big sky fall into a genre I recognize. Car ads often intimate that you will be alone on the open road not stuck in traffic. The ads are about fantasy. So waht is the fantasy of being in a warehouse? You are there for a drug deal / a rave / you own a large urban warehouse loft where you park your car? Not sure what this fantasy is but I find it fascinating.

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