2) Lower Manhattan Revival

 

  • Summary: The article talks about the drastic change after 9/11 of the lower Manhattan. The narrative of the article tells us that a lot of business are coming back to Wall street and also the positive improvement of peoples lives thanks to the new construction of both the One World Trade center and the Oculus.
  • Communication Problem: The images on this ad campaign should be positive and uplifting, nothing nostalgic or sad. The aim is to demonstrate the ability to create lively environment in the lower Manhattan.
  • Image Ideas:  Photos of the new buildings, photos of the people around the busy streets of the lower Manhattan, Photos of  kids which represent the youth coming to the neighborhood

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