Brand Identity
WeSC is a Swedish clothing brand that is influenced by sports such as skateboarding and snowboarding. There main office is located in Stockholm and their name stands for “We are the Superlative Conspiracy”. This brand brings observation to Swedish underground artist, musicians, skateboarders and has a very mainstream vibe. Looking at their campaign ads, I could tell this company was European. Their design aesthetics are clean, but also recognizable to our current trend in graphic culture. They use line weights with bold text demonstrating that they are up to date and very stylish. The colors they use in some campaigns are vibrant. I believe the target audience varies from 16-30 years old.
Summary of NYC Public Service Campaign on Hearing Loss
The article states a series of ads that were appeared in NYC subway cars targeting New Yorkers who turn up the volume of their personal listening devices. The tagline of the campaign is “Turn down your music before you can’t hear it anymore” advising us to not listen to above 85 decibels at a regular basis because you put yourself at risk from permanent hearing loss. It tells us that if we want to listen to music in the future, we need to be careful in how we maximize our volume to drown out external noise. There was a survey released in JULY 2013 stating that New Yorkers from ages 18 to 44 admitted to heavy headphone use and have reported to have hearing problems. The article also gives us some pointers to go by using volume-limiting features on your personal listening devices as well as knowing the early signs of hearing loss. For example, if you need to increasingly turn up the volume on a TV or any media or if you experience ringing in your ears. It’s best to go and ask a doctor for a hearing test.
Image Ideas
I would do a lot of different shots from close-up to medium shots. I want to capture a sense of stillness and sophistication. I want to use great lighting for the shots and maybe some darker once to show a sense of allure. The expressions might be serious rather than playful. For the wardrobe, I am thinking of a very liberal and bohemian vibe. For these two different image, I would play around with the lighting so for the hearing loss its going to be super simplistic. I would maybe do profile shots as well as a close up of the ear and do various shots of a person enjoying the blast of the music and then show the emotion of the person who lost their hearing.
In the future, please go back and evaluate your results.
I like Clyde’s gesture in the headphones ad very much where his hands go to his ears leaving the sleeves of his jacket empty. the lighting is effective-front light with very soft shadows. I am not convinced by the type or the color of the type.
The shot of Wei for the hearing loss psa has a strong emotional tone. It is mournful. I like the light on her face and the way her jacket creates a dark area for the type. I would probably try to get both today and tomorrow fully over the dark area as this is a central part of the message.