This article discusses the different experiences College has to offer. Whether it is solely to prepare you to join the work force and take on a career or if it is to build your soul. While Utility U is an investment where the customer (student) is paying the consumer (university) to prepare them and give them the skills they need Utopia U shows you to find your own answers.
The images should communicate the vast difference between the two. The stuffy and conformed Utility U to the enlightening Utopia U.
For my images I chose to show students in a row solely focused on their computers and not their surroundings and then I shot 2 students deep in conversation on the steps.