The first half of the article is explaining about the Cindy and Omega ad as being typical 1930’s glamour girl look. The photographer strategically placed Cindy face on her right arm next to the watch with her mouth open to seem seductive. I definitely agree with the writer, because the black and white feel of the photograph gives it that 1930’s feel and the celebrity being so close to the product was a great way to make them come together.
The second half of the article was about the roles that Cindy and the watch play together, because they are implying a human and thing relationship just the same as a human and human relationship. They state that Cindy charity and Journalistic work throughout her career rub off onto the watch because of the relationship the have together. They also explain the backside of the watch company stating that we don’t know about how the watch was made.
What she is saying about her piece is about the over all ad and how she is putting herself as the center piece, she is the focused towards the camera with a very sexual way with her mouth open and the way the light is directly at her. She is wearing the watch and in the first paragraph it states “time together”. To me this means that her and the watch have a relationship, which is a part of her personality as a person. This image of her is a bit dramatic because of the lighting position straight at her but in a very soft and gentle way. The second paragraph she is telling us how we don’t care how the product is made, but we just want the product that is being stole. We don’t look at who or what makes the, we just know that it is appealing and we want it because we already made a relationship with the product that in a way we are selfish to not even care about what happens before the product is even being advertised.
I disagree with her. The reason is because an AD and the way the product is made, depending on the ad business statement are two different way of looking at it. By this i mean that an ad is suppose to be appealing and the public should have a relationship and because they have a relationship the target audience will keep buying your product over others. If we decide to tell the public ho wit was made, weather works were treated well or not, than everyone can say bye bye to things that the enjoy. In reality almost everything is made in ways people might not like but its just the way things just have to be. There was this saying “there are certain things better not said “. In general i think that everyone should be told the truth about anything but its the way the business goes.
The components in used in this advertisement were many. Some were the juxtaposition of cindy crawford, the cropping of her photo, the feather around the edges, how washed out she looked, also how they laid out the entire ad.
Well’s description and critic of the ad also broaden the perspective of the viewers. A point she brought up was if this ad, or this idea of how society is, is it just illusionary, is it just fake?
” They accurately portray social relations which are illusory” (goldman 1992: 35) This is very accurate example of how advertising is changing the world in a good and bad way. The worse way of course is creating illusionary worlds where the viewer only sees whats in front of them, but not asking the more important questions that should be asked. That is what missing from society and that is the negative part bout advertising.
I believe this passage depicts a way to grab your attention by using the subject, Cindy Crawford, and the watch to symbolize the relationship between the two, just as how people are having the “illusionary” relationship with their belongings. But that just means we care about it and also nobody seems to care how they are made.
I agree with her statements because we as humans do desire relationships but as the same time a relationship between ourselves and an object we care about because if it seems to endure the harsh conditions while being looked new, then that shows dedication towards the object. While this is happening, the method to manufacture these products are unknown to us but that never seems to hit us.
The first poem “she being Brand” is about a brand new car that is giving the driver pleasure in testing her out. The mood is happy because he states “(it was the first ride and believe I we was happy to see how nice and acted right up to the last minute coming back down by the Public Gardens…)”. The poet is trying to accomplish the fact of how incredible the new car has a great relationship with him. In the first poem he uses car language to communicate with the audience.
The second poem “Coming Home, Detroit,1968” is about the riots and fires that happened in Detroit around that time. The poet is trying to accomplish the devastating feeling that the impact of the riots had on the city. He uses that metaphors of a car to show the surroundings feelings of dark, loneliness, quiet and isolated.
“she being brand” by e.e cummings is a poem about a man describing his experience driving his new car for the first time, which he metaphorically compares it to his sexual experience with a woman and being new could mean she’s a virgin. By “having throughly oiled the universal/ joint tested my gas felt of her/ radiator made sure her springs were O./ K.)i went right to it flooded-the-carburetor cranked her,” the man make sure that he’ll be gentle with her as he doesn’t want to damage her on his first attempt. The tone of the poem seems that the speaker is excited about the ride as it says that “it was the first ride and believe I we was/ happy to see how nice and acted right up to/ the last minute coming back down.”
“Coming Home, Detroit, 1968” by Phillip Levine is a poem that has a dark tone that talks about a man driving home to Detroit, he witness the industrial negativity that has hit his hometown. Because “we burn this city every day,” we have damage the environment as “the charred faces, the eyes/ boarded up, the rubble of innards, the cry/ of wet smoke hanging in your throat,/ the twisted river stopped at the colour of iron.”
In the poem “SHE BEING BRAND” BY E.E Cummings E.E is referring to the car in a very sexual dame nor. he is having fun almost being playful and metaphoric like when he says (having throughly oiled the universal joint tested my gas felt of he radiator made sure her springs were 0.k) almost reminded me of when men name there cars and refer to them as the woman . i thing he was almost trying to seduce us to by the car almost making it seem like having the car will bring sexual desire. In the “COMING HOME DTROIT 1969″by Phillip Levine painted a picture of almost global warming and how maybe the gas is polluting the air like when he says ( the charred faces ,the eyes boarded up ,the rubble of innards, the cry of wet smoke hanging in your throat. he paints a gloomy winter Tuesday afternoon with fire in the air stuck in traffic almots like having to beat the concreate everyday.
Both poem author used a car to convey a specific meaning but, each authors was talking about something different. The one by E.E. Cumming, he used a car to convey a sexual message. Car in general is fast, it’s energetic, it’s gets you from one place to the next. The way he incorporated that into a sexual meaning because he wanted to emphasis the excitement of sexual interaction. He quoted that “what the hell next minute i was back in neutral tried and again slowly, barely, nudging”. Generally when a car failed to work, a person have to start again but more slowly and gradually. So what Cumming is trying to say is that during his time with the person, it didn’t start off perfectly. So he slowly gave it a go again with the person like how a person will restart their car if it didn’t start up the first time to well. The one by Levine is more darker than Cumming. He incorporated the used of car as a metaphor to convey the harsh environment he was living in during his time. Him driving down the street while using car as a metaphor is a way for him to describe the negativity of the industrial era that is effecting the city.
In both e.e cummings, he is describing the car as he;s driving as like having sex with a female companion while in Philip Levine’s poetry he’s describing the environment in Detroit as he’s driving by in his car. In e.e cummings, he’s describing every motion he’s doing to the car such as “having thoroughly oiled the universal…” in reference to what would he sexually do to a woman. In Philip Levine’s, he’s describing the the condition of Detroit during that time period and as he drives by watching cars being built and people covered in black powder and sweat mix together everyday. “The charred faces, the eyes boarded up…” shows the condition working in Detroit.
After reading both poems about a guy riding a car we can tell the difference in tones and how they used metaphors to communicate us a message about what is going on. In the poem by e.e Cummings, its all about excitement , thrill and being happy. The emotion he is having with this woman in the car and being the fact that it is her first time. We can tell this poem is very sexual because in the poem we see metaphors such as “Slipped the clutch” meaning that there is something going on in the car and boy is he happy about it and very aroused. This poem has very positive and good thoughts going in this scene. However the poem by Phillip Levine, the tone of this poem is quite opposite. Very harsh, cold, dark and just a devastated tone and feel to it. In his poem the guy is going to work in his car and thinking how life is and why it is the way it is. An example from the poem that shows this, is “Near the freeway you stop and wonder what came off, recall the snowstorm where you lost it all”. You have a feeling of something unpleasant. We can picture it in our minds that he isn’t happy or excited but the opposite of it. The difference in these poems, is that one shows happiness and having a great time with a partner, while the other is very cold and dark where the feeling is down and this guy is thinking about why his life has to be the way it is. Although they both using a car we can easily see the difference between them, and the way the poem is written.