Omega and Cindy

I agree with Liz Wells thesis in the Case Study: The Commodification of Human Relations and Experience ‘Omega and Cindy: Time together’. The ad between Cindy Crawford and the Omega watch connects to people with other things like electronics because people depend on them. People buy into celebrity endorsement to help not just product but making the ones who is wearing feel with this product you could by just like a celebrity.

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