Take a look at the campaign done for pantone by Sub Rosa.

http://www.pantone.com/make-it-brilliant-campaign

Read about it:

http://www.plsn.com/current-issue/116-behind-the-lens/14739-pantone-a-behind-the-scenes-brand-gets-its-close-up.html

Answer the following in a post:

What is the central metaphor of this brand campaign for Pantone? Why did the company pick this metaphor and how is it conveyed? Do you think the message is effective? What did you learn from reading the piece in PSLN about the process of making these images? What surprised you most?