Category: Response (Page 3 of 15)

Bibliography

Minioudaki, Kalliopi. “Neo-Pop Anti-Product.” Afterimage, vol. 34, no. 1-2, University of California Press, 2006, p. 82–.

N, A. “Pop, Neo-Pop and Post-Pop.” STAIR Galleries, 13 July 2018, https://www.stairgalleries.com/news-insights/insights/pop-neo-pop-and-post-pop/. “Top Three of the Most Famous Neo Pop Artists in Art?” Www.carredartistes.com, 2 Aug. 2022, https://www.carredartistes.com/en-us/blog/the-kings-of-neo-pop.

Narrowing down my concept on food advertisement, more to compare and contrast and the development of advertisement. Foucsing on how in the past, companies were able to do health claims on their products. Based off Curtiss (Candy company) and Domino (Sugar). How cigarette companies at the time and sugar companies at the time share the similar marketing strategy.

Resources found that is able to support claims of the advertisement of the time in terms of corruption and lack of knowledge.

• https://www.nytimes.com/2016/09/13/well/eat/how-the-sugar-industry-shifted-blame-to-fat.html
• https://smallbusiness.chron.com/advertising-food-industry-10634.html
• https://www.nytimes.com/2021/03/25/well/eat/hooked-junk-food.html
• https://www.businessinsider.com/vintage-sugar-as-diet-aid-ads-2014-10

Sources going to be incorperate in terms of evolving food advertising.

• Understanding Media: The Extensions of Man, written by Marshall McLuhan
• Filippo Tommaso Marinetti, The Founding and Manifesto of Futurism (1909)
• Jessica Helfand, Dematerialization of Screen Space (2001)

I changed my topic from impressionism paintings to an illustrator and designer Kati Lacker. Her work is clean, consistent, colorful, and full of life. Here are the 6 sources I found. I cannot figure out how to work the cuny library, I’ve tried searching articles and books however, it is not working and showing no results.

1. https://99designs.com/blog/tips/graphic-illustration-vs-graphic-design/#:~:text=The%20main%20difference%20between%20graphic,becoming%20less%20obvious%20over%20time.
2. http://www.illustratorsillustrated.com/thoughts-on-an-illustrators-role/
3. https://qz.com/quartzy/1728767/why-editorial-illustrations-look-so-similar-these-days/
4. https://www.forbes.com/sites/forbesagencycouncil/2017/10/09/how-graphic-design-is-evolving/?sh=58cd53a51ff3
5. http://www.designculture.it/interview/massimo-vignelli.html (I included this source because Massimo Vignelli is a famous graphic designer and understanding him helps me understand other graphic designers work)
6. https://www.ocreations.com/importance-of-illustrations-in-design/

Here is a pdf of what ive been working on! It is still a work in progress.

https://ebookcentral.proquest.com/lib/citytech-ebooks/reader.action?docID=3011034

https://cuny-ny.primo.exlibrisgroup.com/discovery/fulldisplay?vid=01CUNY_NY:CUNY_NY&search_scope=IZ_CI_AW&docid=alma990040249350106136&lang=en&context=L&adaptor=Local%20Search%20Engine&query=Browse:%20The%20flora

https://cuny-ny.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma990006808590106136&context=L&vid=01CUNY_NY:CUNY_NY&lang=en&search_scope=IZ_CI_AW&adaptor=Local%20Search%20Engine&query=Browse:%20Floral%20de

sources:

https://school-eb-com.citytech.ezproxy.cuny.edu/levels/high/article/garden-and-landscape-design/109761

https://school-eb-com.citytech.ezproxy.cuny.edu/levels/high/article/Native-American-art/437992

https://school-eb-com.citytech.ezproxy.cuny.edu/levels/high/article/Oceanic-art-and-architecture/108517

https://school-eb-com.citytech.ezproxy.cuny.edu/levels/high/article/Ancestral-Pueblo-culture/7369

Heller highlighted the significant roles of mainstream vs. underground concepts in design. These concepts are defining contemporary design today. For example, commercial culture continues to survive, but intellectual property thefts. Mass marketers use the stolen intellectual property and ideas from visionaries by altering the original ideas to achieve livelihood. These marketers or commercial artists reissue the same for public consumption as a new product. The commercial culture transforms an insurgent into a commodity. Initially, ideas or designs that could have been shocks of new designs have become shlock of modernity (Aldhahi). The early expressions and alternative cultures have become sampling grounds that mass marketers pilfer for their new publications. Invariably, the founders of radical ideas are wellsprings of appropriation. Heller observes that rebellions breed following, who form a new demographic.

Design is one of the most valued topics in the modern world. However, many people have developed negative judgment on this topic, particularly the mainstream appropriation. The mainstream appropriators twist the real meaning and identity of underground designs. The questions surrounding the creation of subversive designs and art remain a concern. The underground designs appear to be a commercial venture because it is no longer an outlet for subversive thinking (Aldhahi). The commercial culture and design must have influenced underground art. It is necessary to consider creating ideas and images with hidden meanings. The mainstream, however, continues to strip away the creation of original images. Heller reiterated that avant-gardes prioritize the mass marketplace instead of original ideas.

The commercial mantra influenced the work in question. It saw the advertising executives borrow or co-opt avant-garde art into their quotidian products and campaigns to capture customers’ attention (Aldhahi). Expressionistic and futuristic veneers understood that the avant-garde modern art features superseded strongly-worded slogans (Heller 99). Commercial artists added new ideas and ornaments to modern art to make them palatable. The styling goods doctrine proved critical in the new product marketing and progression. The underground designs only required a few ideas and elements to make them tolerant and appropriate for commercial purposes. The underground design targeted new and improved modern arts to define the commercial culture.

The work in question has shaped the mainstream in different ways. The experimental designers and artists focus on improving existing arts and designs to achieve their commercial interests and mantra. For these designers, it is needless to waste time investing in original work and ideas (Arzensek 19). The commercial artists only target the modern arts and appropriate them. These artists add ornaments to make them palatable. The two ways of styling the goods included capable mimics and skillful acolytes. These intrepid commercial artists only focused on MAYA because the elitist subculture created a predictable trajectory for mass acceptance. The futuristic veneers threatened the underground design because the mainstream or psychedelic artists overturned the rules of the game. Joan Cornella uses surreal communist and iconic comics and artwork to communicate his message to the audience. The Spanish illustrator and cartoonist use original ideas and incorporate them into black humor (S16Gallery). The illustrator uses the mainstream media, especially social media, to share his exemplary and creative artworks and comics. His cartoons and illustrations make him an influential visual artist capitalizing the distinct cultural characteristics and expressions to make shocking and interesting art. His work fits into this dichotomy because of the cartoonist’s efforts to overturn rigid artist rules and manifest the ideals of modern society.

Aldhahi, Mariam. “How Steven Heller Redefined the Design Industry.” Magenta, February 8, 2017, magenta.as/how-steven-heller-redefined-the-design-industry-c02aca4d742c. Accessed April 25, 2022.

Arzensek, Martin. Underground Vs. Mainstream Cultural Production- Valorising The Underground And Ethnographic Research On Underground Electronic Dance Music Movement. Erasmus School of History, Culture, and Communication: Cultural Economics, and Entrepreneurship, Rotterdam, June 2016.

Heller, Steven. “The Underground Mainstream.” Graphic Design Theory, 2008, pp. 98-101.

S16Gallery. Joan Cornella. S16, n.d, s16gallery.com/artist/joan-cornella. Accessed April 25, 2022.

The dichotomy of mainstream vs. subterranean is significant in the current design, according to Heller, since it functions together. In terms of the current design, the mainstream and underground are inextricably linked. The underground culture has been drained by the majority of mainstream artists. The existence of mainstream and underground cultures is due to the fact that some of them are more popular than others. As it was mentioned in the reading:  in order to pave a clear road to the mainstream, all it takes is a following of followers. Indeed, the mainstream loves practically anything “edgy,” even if it is no longer on the cutting edge after the term is given. Also for an example as mentioned in the reading as well. The advertising business uses pornography for edgy appeal, which was formerly the curse of pious society. Despite periodic salvos from morality-in-media organizations, publications and billboards feature all kinds of publicly prohibited sexuality.

The article Music of Visual Mediums and of Indie & Mainstream states: “The Hollywood Music in Media Awards (HMMA) recognizes and honors the music of visual mediums, the talented individuals responsible, and the music of independent artists from around the globe. Both mainstream and independent artists are honored as peers for their compositions and recordings in all forms of media including film, TV, video games, commercial advertisements, movie trailers, and music videos.” This article demonstrates how underground and mainstream artists and designers collaborate with one another. The industry continues to honor them for the work they have presented to the public. 

The artist I’ll be focusing my project on is Kadir Nelson. According to the Breakfast speaker interview “Kadir Nelson a painter, illustrator, and novelist located in Los Angeles who is most known for his paintings that have been on the pages of The New Yorker magazine on several occasions.” Because of his work over the years, Kadir Nelson may be classified as a mainstream artist. I feel like I’ve seen this work style before, and it’s not really innovative or unique in comparison to an underground artist.

“Hollywood Music in Media Awards HMMA Event Honoring the Music of Visual Mediums and of Indie & Mainstream Artists Worldwide Announces Its First Round Nominees and is Currently Accepting Submissions for Round 2.” Entertainment & Travel, 15 Aug. 2009. Gale General OneFile, link.gale.com/apps/doc/A205178283/ITOF?u=cuny_nytc&sid=bookmark-ITOF&xid=55bac5e5. Accessed 25 Apr. 2022.

Sableski, Arnold, J. M., & Adomat, D. S. (2015). Celebrating the Hero in All of Us: An Interview With Kadir Nelson. Journal of Children’s Literature, 41(2), 46–.

Steven Heller, from 2008, entitled The Underground Mainstream takes how trends can be a rip off from the past and how current trends comes from smaller communities. I believe that the constant thoughts I have as a designer also comes from a ripped off idea off someone else. It’s like the thoughts you have isn’t original as someone would of had it before you.

In terms of marketing, I feel that the whole point of social media originally was to connect with friends. But now it has turned into a place to include advertising, political views and meeting new people from anywhere in the world. One of these social medias I want to touch upon is TikTok. Although TikTok is relative new, the short clips has been a smaller community before TikTok.

This one community was Vine, it took off with a storm with the amount of memes people made. The senstation was all the hyped when I was in school at the time. Even teachers would know what the kids were doing in their classes. The new media that just records for 6 seconds was the hit. Although it was made for video, people found branding and advertisement in the app. SIX SECONDS OR LESS, the article I read, shows clever demostrations of Kenneth Cole’s shoe going around of a box as a marketing stratergy, another with a home improver with the sponorship with Lowes. But this didn’t last long as Vine was shut down in 2017.

This is where TikTok started taking the attention from Vine, as it isn’t restricted to 6 seconds, and users needed a place to be. This was the next big thing for the younger generation, as it seems like social media carries the hype with the younger generation. But as advertisements grew in social media, so did politics. In this article, What are political parties doing on TikTok? The Spanish case, the Spanish politicians made it a goal to open their very own party on TikTok to gain attraction and communcation. As this is new to TikTok, but for years YouTube, Facebook and other websites that supports video has been political.

Lastly the underground mainstream I want to mention is the popularities of video. Over the few years, YouTube, Reddit is adapting to TikTok. The video players on Reddit is very similar to the one on TikTok, even the way you scroll down on the app is much alike. YouTube launched their own version of TikTok called YouTube Shorts, Facebook with their Instagram Reel, etc… An article about these short video mentions that “social media users worldwide spent about 2 hours and 25 minutes on various platforms everyday with more than half this time dedicated to video content.”

Works Cited

“Short-Form Video Platforms Received A Rapid Growth During Pandemic.” Technology Times, 12 Oct. 2021. EBSCOhost, https://search-ebscohost-com.citytech.ezproxy.cuny.edu/login.aspx?direct=true&db=a9h&AN=FCZ5TTN20211012.00002.2&site=ehost-live&scope=site.Tselentis, Jason. “Six Seconds or Less.” Print, vol. 68, no. 4, Aug. 2014, pp. 62–67. EBSCOhost, https://search-ebscohost-com.citytech.ezproxy.cuny.edu/login.aspx?direct=true&db=a9h&AN=97101448&site=ehost-live&scope=site.Tselentis,

Jason. “Six Seconds or Less.” Print, vol. 68, no. 4, Aug. 2014, pp. 62–67. EBSCOhost, https://search-ebscohost-com.citytech.ezproxy.cuny.edu/login.aspx?direct=true&db=a9h&AN=97101448&site=ehost-live&scope=site.Tselentis, Jason. “Six Seconds or Less.” Print, vol. 68, no. 4, Aug. 2014, pp. 62–67. EBSCOhost, https://search-ebscohost-com.citytech.ezproxy.cuny.edu/login.aspx?direct=true&db=a9h&AN=97101448&site=ehost-live&scope=site.

Cervi, Laura, and Carles Marín-Lladó. “What Are Political Parties Doing on TikTok? The Spanish Case.” El Profesional de La Información, vol. 30, no. 4, July 2021, pp. 1–17. EBSCOhost, https://doi-org.citytech.ezproxy.cuny.edu/10.3145/epi.2021.jul.03.

According to Heller’s article ‘The Underground Mainstream’, the concept of mainstream and underground is closely related in contemporary design. Most of the mainstream culture comes from the underground culture, in fact, they are all the same. The reason why there are mainstream cultures and underground cultures is that some of them are more popular with everyone. Just like what we wear on the street, most people like to wear modern clothes that are convenient for daily use, and a small number of people love the retro style. In their eyes, those clothes are also convenient for daily activities. (After all, our ancestors used to wear such clothing). As mentioned in the article “Sounds of the Underground”, “This is music that makes little money, that’s noisy and exploratory in sound and that’s largely independent of both the market and from traditional high art institutions.” The market is different, maybe what they do doesn’t make sense, but maybe one day what they do will become mainstream, or it used to be mainstream. As mentioned in the article “Support the underground: characteristics of beyond-mainstream music listeners”, “it is still a fundamental challenge to understand and identify the characteristics of beyond-mainstream music and beyond-mainstream music listeners.” Because mainstream culture will It has always been affected by things like the environment, the underground culture may also slowly become mainstream for some reasons.

I want to tell you about “GrilsLife” magazine. This is a magazine about the lives of teenagers. It contains about girls’ lives, recommended good things, hot topics, outfits and more. These magazines not only allow teenagers to follow the mainstream but also allow adults to understand children and what a new era may become.

https://directory.doabooks.org/handle/20.500.12854/32684

https://epjdatascience.springeropen.com/articles/10.1140/epjds/s13688-021-00268-9