COMD3504 - Section OL69 - Spring 2022

Author: Chaochao (Page 1 of 2)

Week 12 Discussion

The fashion trend I want to talk about is Hanfu, the traditional Chinese Han clothing that has attracted the attention of young people in recent years. There are 56 ethnic groups in China, but not all ethnic costumes are still popular. Hanfu is the one that was buried. The Han nationality is the largest ethnic group in China. In fact, as early as around 2000, some people wore Han costumes and tried to revive them, but they were not paid attention to by too many people. When I was young, there was a group of children who liked to wear sheets and imitated the characters and costumes in TV series, including me. And now this group of kids has grown up, although there are many people who don’t know Hanfu who say we are opera singers (derogatory term), Korean or Japanese (similar costumes). But our generation is not afraid of difficulties, so we go forward bravely, and now many people recognize Hanfu. I hope Hanfu can be known and popularized by more people. When foreigners discuss Chinese clothing, it is no longer about cheongsam, Tang suits, and the like.

Response 11

According to Heller’s article ‘The Underground Mainstream’, the concept of mainstream and underground is closely related in contemporary design. Most of the mainstream culture comes from the underground culture, in fact, they are all the same. The reason why there are mainstream cultures and underground cultures is that some of them are more popular with everyone. Just like what we wear on the street, most people like to wear modern clothes that are convenient for daily use, and a small number of people love the retro style. In their eyes, those clothes are also convenient for daily activities. (After all, our ancestors used to wear such clothing). As mentioned in the article “Sounds of the Underground”, “This is music that makes little money, that’s noisy and exploratory in sound and that’s largely independent of both the market and from traditional high art institutions.” The market is different, maybe what they do doesn’t make sense, but maybe one day what they do will become mainstream, or it used to be mainstream. As mentioned in the article “Support the underground: characteristics of beyond-mainstream music listeners”, “it is still a fundamental challenge to understand and identify the characteristics of beyond-mainstream music and beyond-mainstream music listeners.” Because mainstream culture will It has always been affected by things like the environment, the underground culture may also slowly become mainstream for some reasons.

I want to tell you about “GrilsLife” magazine. This is a magazine about the lives of teenagers. It contains about girls’ lives, recommended good things, hot topics, outfits and more. These magazines not only allow teenagers to follow the mainstream but also allow adults to understand children and what a new era may become.

Week 11 Discussion

1 I am a little interested in a magazine called Girl’s Life. it is an American teen magazine.
2 The way the girls dress, dress up, and the big smiles on their faces make me curious to open this magazine to see what’s inside about girls’ fashion styles, celebrity news, crafts, party ideas for having fun with friends, and advice on everything in girls’ lives
3 No particular design trends have been found yet. In recent years, their logo has become more concise form “girl’s life” to only two letters “GL”. The overall typography has also become more minimalistic.
4 I think these magazine cover designs can be perceived with the theory of Walter Gropius that we read earlier. These magazines document the lives and societies of girls. These journals are also closely related to linguistics and typography.
5 These magazines use different colors, fonts, and font sizes for emphasis, and really like to zoom in on the numbers
6 I don’t have a theory for the design I’ve chosen for the time being. I also need some searching and research to understand and create a new theory.

Week9 Assignment

  • The advertising image is frank, or at least emphatic
  • Three Massage of Panzani advertisements
    • linguistic: It’s the title, margin, and tag that are inserted into the natural configuration of the scene. It gives the viewer a better idea of what the ad means.
      • The linguistic message in this Panzani advertisement may be the label on Panzani products. Because Roland Barthes mentions that the word ‘Panzani’ connotes italianicity in his article.
    • The Iconic message Some symbols, or some icons are engraved in our minds
    • The third piece of information is made up of real objects in the ad. The composition of these things is not random, their placement and composition are meaningful.
  • There are four signs for this advertising.
  • The color scheme of the ad is also very consistent or representative of Italy, because it has red and green color schemes, just like the Italian flag.


Yiqiang Wang

The ad I picked was one of three that Yiqiang Wang discussed last week. In addition to the brand name, the most conspicuous is This Mother’s Day in the upper left corner. Immediately below is “get back to the job that really matters”. If there were only this one sentence, maybe the ad meant getting the cleaning product to the right place. But when combined with “This Mother’s Day” above, the ad’s meaning has changed. It turned into getting mom back to her job (housewife) on Mother’s Day. Cleaning has become a must-do job for the mother. It’s a failed ad because he’s teaching people that cleaning is something a mom has to do. But the truth is that household cleaning is something every member of the household is responsible for unless you move out of the household. It costs money to hire a cleaner outside, but Mom does it for free. Now some kindergartens have begun to assign homework for children to “do some housework within their ability” instead of saying “help mother do housework”. This is the correct guidance.

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