Steven Heller discussed the power of advertising in this article “ The Underground Mainstream.” He begins by explaining how mass marketers have steal ideas from others for their work and sometimes make very small changes to someone’s work or just steal the idea all together. This behavior is not new, It has been around for centuries, specially during the avant-garde period. Mass marketers used advertising to target a specific group and they use this as their main focus.
For my final, I want to discuss “Myspace” a social media platform that allowed people to design their page with music, colors, background images, pictures, text. In order to advertise their own page to attract family members, friends and of course in order to make new friends. Social media platforms has been evolving incredible fast and we have many tools at our disposable to adapt to these advancement.
I found a few interesting articles that I intent to use as reference. I am focusing on finding articles related to advertising because I want to explore in depth how we have been advertising ourselves in these platforms and relating back to “The Underground Mainstream” we have been coping a lot of ideas from each others social media pages which is totally normal in the social media world and looking back at “My space” individuals would look at other people’s pages to get ideas on their music, used of color etc.
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