• In advertising, the signification of images must be obvious. Certain attributes of the product preconstitute the meaning of the advertising message, and these meanings should be communicated as clearly as possible. If images contain symbols, it is a safe bet that these symbols are fleshed out in advertising and made for easy to understand.

The three massages:

Panazani ad:

  • Linguistics, the interpretation of linguistic information in a scene
  • Associations between colors and language information
  • The relation between image and composition
  • The use of text messages

Conclusion:

  • language information
  • symbol information with a symbol
  • symbol information without a symbol

The linguistic message:

In the scene, all elements text, composition, color, symbol and information, as well as the scene itself, constitute the description of the scene, which is linguistic information.