I chose Yiqiang Wang’s Mr.Clean ad. I can’t believe this was an actual ad that was put out. This is honestly very shocking and I can’t imagine that it was well received by the public. The caption, “Get Back To The Job That Really Matters.” wouldn’t be so bad if it was just a stand alone slogan however, they stated, “This Mother’s Day” before that implying that woman, specifically mothers, should get back to cleaning because that is what matters. This makes it incredibly discriminatory and honestly just wrong. It reminds me of when Burger King tweeted, “Woman belong in the kitchen” and how it was a message about how there aren’t many female chefs or cooks and they should be encouraged in that field. But, obviously tweeting that was not the way to get your message across and hurt Burger King in the process. Also, it’s unfortunate that Mr.Clean made this campaign because their products are actually really good. But, I just don’t understand what goes through people’s minds when they make these ad campaigns that are clearly degrading to woman and mothers alike.
About This Course
Faculty: Edit this widget to include a brief course description, faculty name(s), office hours, and contact information.
Logged-in faculty members can clone this course. Learn More!