Through this week’s reading, I feel that I’m more willing pay attention to the content of the posters after seeing the advertisements. It is gratifying to find that marketers take great care to include every race, gender and culture in their advertising. It also makes me more willing to learn about inclusive brands. However, I also found many brands under the guise of inclusion, but the actual content is nothing, and I also despise this. Some of the good ads I’ve seen recently are Ami Paris and Nike clothing ads. As we can see below. Ami is a French clothing brand. Ami means friend in French. Their philosophy can also be seen in this poster. No matter gender, skin color or race, everyone can get together and become friends. This poster by Ami brings this affinity to me and reminds me of my time with my friends all at once. I find this poster very successful and infectious.

Ami Paris, Ami de Coeur capsule collection. https://www.pinterest.com/pin/689261917972920100/

Another very successful promotion is the model photo from Nike’s official website. In the option of women’s tops, you can feel the diversity of Nike as soon as you open it. After wearing Nike clothing, you can feel their inner self-confidence from different races and different female images. On this site, if you continue to slide down, there are some women who are fatter, who also exude confidence. Nike often uses models with slightly fat bodies in its apparel promotion. I think this is a good idea, which can make more consumers feel immersed in it, because not everyone has a body like a model. Nike has firmly captured the hearts of consumers at this point. Contrary to clothing brands like A&F, I won’t post photos because I despise their promotional ideas.

Nike, Women’s Top&T-shirts page. https://www.nike.com/w/womens-tops-t-shirts-5e1x6z9om13

Finally, let me give a negative example, that is the promotional video for the Year of the Tiger by the well-known luxury brand Gucci. As I said above, Gucci’s advertisement this time is just pretending to be inclusive, and the actual content has no connotation at all. First, the models they brought in were really people of different races and genders. But about Asian models, Gucci seems to have some misunderstandings about the appearance of Asians. The selection and styling of the models seem to be maliciously smearing Asians, which makes me very puzzled. Secondly, the models are all very slender., which is also very unreasonable, and will mislead people that thin is beautiful, especially if teenagers see this kind of advertising, they will develop wrong values. Over all, for me, after watching this commercial video, I have no desire to buy these series of products. In future shopping, I may also consider other brands instead of Gucci.