This week’s discussion builds from last week’s Responses, and from an in-depth consideration of the roles that ideology and racism play in advertising today.

After viewing the Presentation for this week, review your peers’ Responses for Week 8.

Choose one of the advertisements that someone else shared last week. Copy the image of (or link to) that ad, then create a new Discussion Post including that image.

Use that post to write a paragraph or two exploring the ideological framework of that ad. Consider the chains of meaning and the collective intentions embodied in the ad. Examine the ways that the ad reproduces or transforms beliefs. Pose questions regarding any forms of overt or inferential racism that might be at work.

Please also comment on at least 2 of your peers Discussion posts for this week.