COMD3504 - Section OL69 - Spring 2022

Discussion 7a: Grids and Programs

This is the asynchronous presentation for Week 7. There is no separate discussion post for this week. Instead, please leave at least one comment with your thoughts on the readings for this week, any questions related to the presentation, or any thoughts on your peers’ comments.


  1. Iqra Bhatti

    Thank you for this fascinating video on the differences between old and present-day topography, Prof. I enjoyed watching it. It also gave me more information about it. I enjoyed the example the author gave of typefaces. We all have to deal with the problems of typography in today’s world, so it was great to learn about the typography issues. It was just like working with our classmates and professors. Learning typography is always interesting and challenging.

  2. Sadman

    It was a very informative video, thank you for that professor.
    I loved seeing how typography design or design, in general, can be so different depending on the designer and the time period when it was made. For typography, I completely agree that some designers try to make it very appealing with decorative approaches but other artists try to make it very simple since they think legibility is the most important aspect. Also, I loved learning about the invention of typophoto both from the readings and the recording, I have seen so much of this but never knew about the process and the history behind the creation of it.

  3. Gloria Rosario

    This is a very interesting video. I really enjoy learning more about typography because I think that it is such an important part of design. Jan Tschichold’s ideas about typography and the fact that other designers were inspired by his work is fascinating. I agree with his belief that Typography should be clear to read and follow a system with order that is easy to comprehend.

  4. Andrew

    I’m fascinated to understand more about typography since I feel it’s such an important component of design, and the typeface you select can make or break your work. It was fantastic to see a variety of posters that made effective use of typography. Experimental jetset, Whitney museum brand identity was another component of the video that stood out to me. I’d heard of the Whitney Museum before, but I’d never seen its brand identification with the w shown in such a creative way.

  5. Simonlei

    Although this video was all about typography I couldn’t help but to be fascinated with the structure and hierarchy in each of the works being shown. From the vast amount of different typography to the sizing and placement of imagery all played a different but harmonious role that ties the entire piece together. Even from the first piece that dates back to 1919. The simplicity and effective way all of those elements were put together is very reminiscent of what we might see today on fine dinning menus and invitations. This was a short but not overwhelming lecture that I enjoyed. Seeing the parallels in which some of our modern works take inspiration from is cool to see where it all stemmed from.

  6. Ebony Derrick

    This is a very interesting and informative video, thank you. It’s very interesting that there’s such a difference with the old and new designs because of the evolution of design, use of typography, and the unique vision that each designer have. Some designers use typography as decor to make the design appealing while others use typography in a more simple and legible way. Typography in design is something that should be thought through, it’s something that should be simple, legible, and easy to understand according to Jan Tschichold. I also agree with Tschichold because if the design lacks one of the three, then it’ll be harder to understand the purpose of the design.

  7. Maria

    Thank you for the lecture professor. I really like typography so I enjoyed the video! It’s always interesting to see the evolution of typography and seeing how it grew. In just the first few minutes I realized how often I see these 3 main colors being used in typography. Red, beige, and black. Must be some sort of rule because I see them everywhere from then and till today. I do agree that typography should be clear and legible and follow that swiss style of typography. But personally it’s also fun to break the rules and go off the grid like you said in the beginning!

  8. Chaochao

    This video is very interesting, there is a lot of different typography in it. Different ways of typography bring different visual effects and are used for different occasions. Legibility is a very important aspect of typography. Looking at how these typography has evolved, they are different but somewhat similar to the typography of today. Mediums and modern technologies like this week’s article have changed many of the lost things around us and the way we think about some things. But we can also see the designs of many predecessors and some of the knowledge they have left us.

  9. Angela

    I always thought that typography was very interesting and learning about the evolution of typography really shows how far we have come. In the beginning they were focused on keeping the typography on a grid and not so much about visual hierarchy, which nowadays really is one of the main factors when working with type. I also agree with your point about design being objective. I thought the examples of Josef Muller-Brockmann were expressive and really showed his style in design and typography. I think art is always subjective because there is a person behind the design creating it, choosing where things go to their liking. So design can’t really be objective and I would disagree with Josef Muller.

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