In this poster, Felix builds a strong hierarchy with scale and arrangement. ‘love’ and ‘inks’ are the largest and was placed in the center of this poster which drags viewers’ attentions. All the informational texts are legible in its size and style.
Colors also play a important role here. By using complementary primary colors like green and red, black and white. It creates a high contrast and a lot of visual vibration. Which is visually appealing to the viewers.
This design works best for me because the colors and picture catches my attention and the lettering is easy to read unlike with other posters that caught my attention, but was a bit difficult to read. However, in a way if someone was passing by those other posters and was not in a rush to go anywhere, then they could really stop and try to figure out the other posters. But this one was more easy and still caught my attention.
This work is the best to me because the A being a larger point size than the other letters and not being aligned to the baseline of the word braun creates movement in the poster to me.
The Most impressive design in the documentary to me was the citi bank logo. I have had this bank since I was taking my first design classes and always noticed the simplicity of the design and the resemblance to an umbrella. It was really cool to find out why the umbrella was incorporated into the design and also to see how the logo changed and became more inviting and modern.
I feel that this poster works the best because it is very creative yet simple. The black and white doesn’t overwhelm the reader and the different facing text makes the lines look very clean. I appreciate the minimalistic vibe of this design and the clever design is impressive.