1 thought on “Rojas Jesus_Scher

  1. Jesus Post author

    Paula was making a logo for a theater and she wanted a logo that felt new yorkish that was loud. She likes American Woodtype because it’s powerful. Personally, I understand what she was trying to achieve with the different weights in the logo but I don’t like it because I don’t think many people will understand it and just see how uneven it is. I feel like half the logo is the same thickness and the other half is another and I just think they don’t fit well.


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