Type Talk Discussion – Zara Logo


A place where we talk about type

Discussion, comments, critiques, opinions on type Throughout  the semester  typographic works  related to projects and assignments will be posted. Students will comment in live synchronous class discussions to try and identify or answer questions related to posted content. Can also be assigned as homework assignments. This is part of class participation grade.

Learning Outcomes

  • Students will reinforce the typographic principles of the course through observation and critiques  of current work examples in typographic industry.
  • Students will develop a sense of current typography trends and be able to discus them with relevant terminology


  • Comment to this post below:
  • Does this logo work?
  • Yes or No
  • Why or why not
Inditex S.A. / Public domain

Due Date(s)

  • Due during class sessions or by  class meeting time as indicated.


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6 thoughts on “Type Talk Discussion – Zara Logo

  1. Pingback: Class 08 | COMD1127 Type and Media OL39

  2. Wei Ni

    Comment to this post below:
    Does this logo work? No, its so mashed up together and it’s hard to read

    Why or why not: In my opinion, Zara’s old logo worked much better and it’s more easily readable.

  3. Yamileth Hernandez-Garcia

    This logo might work, but if the goal of wanting to catch customers attention, then it would be difficult to read the logo ZARA causing this to not work.
    The way it is being shown with a Modern Typeface (Serif) makes it difficult to visually see because the A’s are very hidden and the Counter spaces from the letter R and A can make it hard to see from a far away distance, causing the overall word ZARA hard to see and work.

  4. Deasia.G

    i personally like the new logo as it is a lot more then before.i feel like its very stylish and a good change.the modern serif still allows it to be readable while still revamping the logo

  5. Jesus

    Does the logo work? Yes, personally I think the zara logo is easy to read and there isn’t too much details making the simplicity very modern and bold, the new logo is definitely keeping up with the times.

  6. Nadia Chin

    After looking at Zara’s logo, I can say that it works though there are some details that don’t. For example, the spacing between each letter is a bit confusing. The Z and the first A are touching though you cannot necessarily tell which letter overlaps the other. Though you can tell with the R and second A that the R is in the front.


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