Orange reminds me of sunsets when I was a child visiting the caribbean. I would close my eyes and see the burnt orange of the sun warming my eyelids when I would spend time outside just staring at the sky.

Orange is associated with optimism and energy. It is often used by brands to convey a feeling of positivity. Orange is very high energy and can be associated with sports and athletic themes. Culturally orange means different things form mourning and loss to love, happiness and good health.