ADVANCED TYPOGRAPHY

Course Description

Sensibility toward design and type is intensely explored. Exercises challenge creativity and visual aesthetics with emphasis on type. Typographical assignments are presented through themed projects. Layouts vary greatly from one-page to multiple-page problems.Exercises are geared to develop sensitivity to the integration of typography and with a variety of visual imagery. Page publication applications are used. In addition, there are advanced exercises in font management and file preparation.

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Design and execute concepts such as typographical visual hierarchies within a layout.
  • Design and execute concepts of complex typographical grids that use multiple column layouts.
  • Design and execute advanced creative typographical problems such as newsletters and book design.
  • Design multiple layout page problems and integrate creative and production components such as links, master pages, tabs, style sheets and initial caps.
  • Utilize relationships among font, point size and tracking, leading and kerning and runarounds.

Syllabus

The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.

Model Course

If available, a cloneable model course contains learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more.

Course Coordination

Coordinator

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Standards

Please review the COMD Standards for Curriculum Continuity.

Course Resources

  • TypeSense:¬†Making Sense of Type and the Computer¬†Wheeler & Wheeler, 2nd edition¬†ISBN-10: 0130218049¬†ASIN: B000F6ZA2WCOMD COMD 3527-Advanced Typography
  • Typographic Design: Form and Communication¬†Rob Carter, Ben Day, Philip Meggs 4th edition, 2006¬†Wiley¬†ISBN-10: 0471783900¬†ISBN-13: 978-047178390

Best Practices

Please review the Distance Education and Continuity Best Practices. These standards apply to all courses, whether web-enhanced, hybrid, or fully online, and may be used to inform peer evaluation of teaching.

BFA Resources

Please review and share the following resources with your BFA students.

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