Course Description

Students create a consistent image and voice for a company or institution. A thorough identity program addresses all aspects of a company’s or an institution’s visual public presence. Students explore the role of professional designer as they are challenged to create a comprehensive, multi-piece presentation showcasing all aspects of an identity program.

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Design a set of symbols.
  • Describe different kinds of identity programs and the process of developing them.
  • Design a corporate identity program for a selected institution. 
  • Design a signage system for a specified client or location, and describe the graphic designer’s role in designing signage systems including their fabrication, installation and maintenance.


The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.

Model Course

If available, a cloneable model course contains learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more.

Course Coordination


Name: M. Genevieve Hitchings

Title: Associate Professor


Office: N-1127

Phone: 718-260-4945

Faculty Homepage


Please review the COMD Standards for Curriculum Continuity.

Course Resources

This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or required textbook:

  • Lupton, Ellen. Mixing Messages. Graphic Design in Contemporary Culture. New York: Princeton Architectural Press. 1996.

Best Practices

Please review the Distance Education and Continuity Best Practices. These standards apply to all courses, whether web-enhanced, hybrid, or fully online, and may be used to inform peer evaluation of teaching.

BFA Resources

Please review and share the following resources with your BFA students.

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