Course Description

In this course students will learn how to effectively direct traffic to a website. Topics will  include implementing Web Analytics, Search Engine Optimization, and Search Engine  Marketing. They will analyze data and assess reports on traffic to web sites; learn to write  content to rank for key search terms, and to choose appropriately, and implement the best  strategies that help to drive traffic to web sites. 

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Implement strategies to drive traffic to a  web site via link building, social media,  viral content, paid advertising.
  • Write appropriately for users to find their  web site through search engines (e.g.,  Google, Yahoo!, Ask).
  • Layout and design web pages to drive  traffic through a web site to lead to an  appropriate conversion 
  • Get search engines to index pages and send  traffic to a website. 
  • Analyze where the traffic is coming from,  who their users are, and the successes and  failures to gain traffic and convert visitors. 


The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.

Model Course

If available, a cloneable model course contains learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more.

Course Coordination


Name: Daniel Wong

Title: Associate Professor

Email: DWong @citytech.cuny.edu

Office: N1111

Phone: 718-260-4946

Faculty Homepage


Please review the COMD Standards for Curriculum Continuity.

Course Resources

This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or required textbook:

  • Web Analytics Demystified Eric T. Peterson Celio Media Group ISBN:0974358428

Best Practices

Please review the Best Practices. These standards apply to all courses, whether web-enhanced, hybrid, or fully online, and may be used to inform peer evaluation of teaching.

BFA Resources

Please review and share the following resources with your BFA students.

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