Students develop integrated solutions of multiple media channels, both traditional and nontraditional, that mix creativity and strategy to launch a new product, develop a brand campaign, acquire/retain/develop loyalty among customers.
For the successful completion of this course, students should be able to:
- Complete the conceptual process needed to solve design problems.
- Think through the introduction of a product’s target market, branding, it’s packaging and how it should be presented in each media channel.
- Propose a wide range of execution options including Word of Mouth and Point of Sale promotion and Digital ideas in concert with or in substitution for traditional channels.
- Define and demonstrate effective use of print media (newspaper and magazines), Digital advertising, mobile apps or guerilla tactics in designing advertising campaigns.
- Demonstrate the ability to propose copy driven campaign tactics expressed in text ads, headlines or body copy in their advertising campaigns.
The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.
- COMD 3500 Syllabus (google drive)
If available, a cloneable model course contains learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more.
This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or required textbook:
- The Advertising Concept Book, Pete Barry, Thames & Hudson
- Young Ones
- ADC Awards
- New Blood Awards
- The Society of Publication Designers Competitions
- Lürzer’s Archive
- Ads of the World
Please review the Distance Education and Continuity Best Practices. These standards apply to all courses, whether web-enhanced, hybrid, or fully online, and may be used to inform peer evaluation of teaching.
Please review and share the following resources with your BFA students.
- COMD Student Advisement
- Grace Gallery – BFA Show Submissions
- COMD Student Clubs
- Ink Club
- Art & Design Club
- Moving Pixels club
- OpenLab Help
- Blackboard Support
- Tutoring Schedule
- Atrium Learning Center
- City Tech Library
- Student Counseling Center
- Center for Student Accessibility
- Financial Aid Office
- Academic Advising
- Student Life & Development
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