Course Description

Graphic and structural aspects of packaging design and production. Expand on the  knowledge of the consumer and target audiences by analyzing the emotional value of  color and it effects on purchasing. Students use research methods to persuade and inform  new and existing audiences. They produce a Design Brief that is a culmination of their  creative thinking, analysis, planning and final product development.

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Design and produce three-dimensional  comprehensives and digital mechanicals.  
  • Define and describe characteristics of a  successful package design.  
  • Define and describe needs and desires of a  specific demographic or target audience. 
  • Define and describe perceived benefit of a  specific package design for a target  audience.


The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.

Model Course

If available, a cloneable model course contains learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more.

Course Coordination





Office: N-1127

Phone: 718-260-4945

Faculty Homepage


Please review the COMD Standards for Curriculum Continuity.

Course Resources

This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or required textbook:

  • Instructor may supply reading materials and links to packaging design-specific  websites such as: , and

BFA Resources

Please review and share the following resources with your BFA students.

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