Graphic and structural aspects of packaging design and production. Expand on the knowledge of the consumer and target audiences by analyzing the emotional value of color and it effects on purchasing. Students use research methods to persuade and inform new and existing audiences. They produce a Design Brief that is a culmination of their creative thinking, analysis, planning and final product development.
For the successful completion of this course, students should be able to:
- Design and produce three-dimensional comprehensives and digital mechanicals.
- Define and describe characteristics of a successful package design.
- Define and describe needs and desires of a specific demographic or target audience.
- Define and describe perceived benefit of a specific package design for a target audience.
The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.
- COMD 3412 Syllabus (google drive)
If available, a cloneable model course contains learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more.
This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or required textbook:
- Instructor may supply reading materials and links to packaging design-specific websites such as: www.thedieline.com , www.thecoolhunter.net and www.rbird.com/patterns
Please review and share the following resources with your BFA students.
- COMD Student Advisement
- Grace Gallery – BFA Show Submissions
- COMD Student Clubs
- Ink Club
- Art & Design Club
- Moving Pixels club
- OpenLab Help
- Blackboard Support
- Tutoring Schedule
- Atrium Learning Center
- City Tech Library
- Student Counseling Center
- Center for Student Accessibility
- Financial Aid Office
- Academic Advising
- Student Life & Development
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