Course Description

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project-based assignments from concept through final digital output are an integral part of the course.

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Develop basic skills of writing for the Art director/designer and thumbnail sketching concepts for the copywriter.
  • Broaden/sharpen the conceptualization, idea generation and creative development process.
  • Apply critical thinking to evaluate campaign objectives.
  • Identify a target segment and develop a tailored message.


The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.

Model Course

This Model Course is an openly available, fully developed web-based instructional resource containing course info, learning outcomes, suggested weekly topics and projects, video resources, quizzes, rubics, grading policy, and more.

The model course is available for cloning on the OpenLab. While logged in, click on the “Clone This Course” link. Contact the OpenLab Team with questions.

If you use Blackboard, review the Model Course content and structure for use in your Blackboard course.

Course Coordination


Name: George Garrastegui

Title: Assistant Professor Communication Design

Email: ggarrastegui

Office: N1127

Phone: 718-260-5583

Coordination Site

This course uses the following resource:

Best Practices

Please review the Best Practices. These standards apply to all courses, whether web-enhanced, hybrid, or fully online, and may be used to inform peer evaluation of teaching.

Course Resources

This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or require textbook:

Foundation Resources

Please review and share the following resources with your Foundations students.

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