Course Description

This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction, and verbally through copywriting. Project-based assignments from concept through digital output challenge students to consider the relationship between the product, its’ target audience and marketing objectives. Students learn the importance of conceptual thinking, professional execution and presentation of their ideas. Students may work in teams on the concept, design and development process.

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Develop students personal creative process, verbal presentation and ability to solve a variety of advertising design problems.
  • Further familiarize and broaden students knowledge of the visual and verbal design vocabulary.
  • Actively participate in objective critiques using critical thinking and knowledge of the overall campaign objective
  • Seek the great ideas that lie beyond the initial mediocre solutions.


The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines, and grading scheme, as needed.

Model Course

This Model Course is an openly available, fully developed web-based instructional resource containing course info, learning outcomes, suggested weekly topics and projects, video resources, quizzes, rubics, grading policy, and more.

The model course is available for cloning on the OpenLab. While logged in, click on the “Clone This Course” link. Contact the OpenLab Team with questions.

If you use Blackboard, review the Model Course content and structure for use in your Blackboard course.

Course Coordination


Name: George Garrastegui

Title: Assistant Professor Communication Design

Email: ggarrastegui

Office: N1127

Phone: 718-260-5583

Course Resource

This course uses the following resource:

Best Practices

Please review the Best Practices. These standards apply to all courses, whether web-enhanced, hybrid, or fully online, and may be used to inform peer evaluation of teaching.

Course Resources

This course utilizes the following Open Educational Resources (OER), zero cost resources, and/or require textbook:

Foundation Resources

Please review and share the following resources with your Foundations students.

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