TYPE & MEDIA

Course Description

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.

Learning Outcomes

For the successful completion of this course, students should be able to:

  • Define and describe five families of type and their visual characteristics (Old Style, Transitional, Modern, Egyptian, San Serif). Define and describe other categories of type families such as display and novelty fonts.
  • Define and describe critical components of type anatomy (baseline, meanline, capline, serifs, ascender, descenders, counters, others), and variations of type structure (bold, italic, condensed, extended)
  • Utilize typographic grid components (trim size, margins, and columns, gutter) and assemble a grid using specific software.
  • Utilize variation in type alignment (FL/RR, FR/RL, Centered, Justified, Force Justified).
  • Design with space around type, and how it affects legibility (leading, kerning, tracking).
  • Understand and utilize terminology and procedures for Adobe InDesign and create and edit elements of a document according to specifications.

Syllabus

The following syllabus presents the college approved course requirements, learning outcomes, suggested weekly course outline, etc. Your students should meet the defined learning outcomes and COMD Standards, but please adapt the weekly outline, project guidelines and grading scheme, as needed.

Model Course

This Model Course is an openly available, fully developed web-based instructional resource containing course info, learning outcomes, suggested weekly topics and projects, video resources, quizzes, rubics, grading policy, and more.

The model course is available for cloning on the OpenLab. While logged in, click on the “Clone This Course” link. Contact the OpenLab Team with questions.

If you use Blackboard, review the Model Course content and structure for use in your Blackboard course.

Course Coordination

Coordinator

Name: Maria Giuliani

Title: Professor Communication Design

Email: mgiuliani@citytech.cuny.edu

Phone: 718-260-5181

Office: N-1126

Coordination Site

This course uses the following coordination site:

Best Practices

Please review the Best Practices. These standards apply to all courses, whether web-enhanced, hybrid, or fully online, and may be used to inform peer evaluation of teaching.

Course Resources

This course utilizes the following Open Educational Resources (OER) and/or zero cost resources:

Foundation Resources

Please review and share the following resources with your Foundations students.

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