I chose the UFC because It’s very entertaining to watch and is something Im a big fan of. UFC promoters initially pitched the event as a real-life fighting video game tournament similar to Street Fighter and Mortal Kombat. WOW Promotions and SEG produced the first event, later called UFC 1, at McNichols Sports Arena in Denver, Colorado on November 12, 1993.
Brand: UFC
Brand Purpose: The goal was to find “the Ultimate Fighting Champion” by staging a single-night tournament featuring the best athletes skilled in the various disciplines of all martial arts, including karate, jiu-jitsu, boxing, kickboxing, grappling, wrestling, sumo and other combat sports.
Creation: date November 1993
Company owners: Endeavor Group Holdings, Inc
Logo:
Logo Designer:Art Davie, Bob Meyrowitz, and Campbell McLaren,
Links used for research:
https://blog.logomyway.com/ufc-logo-and-the-history-of-the-company/
