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DIGITAL MEDIA FOUNDATIONS

Response to the Saucony Ad we just watched on your ePortfolio site

1. The sound of the screaming babies in the French Supermarket Commercial was very distressing to me. It irritated me to hear the babies screaming in the advertisement. It ruined the whole Supermarket commercial, and it made no sense that the babies were screaming so loudly.

2. This commercial was a bit more than a typical ad because it focused on the shoes people wear, and we had a clear understanding of the overall message of this AD. For a sneaker business advertisement, it does get right to the point.

3. I assume the advert was successful and they want to highlight the underbody rather than the upper body because they want to sell sneakers, they want to get the viewer’s attention, and they want them to remember that this ad is just about shoes. The ad did an excellent job of getting straight to the point and making the audience want to buy some shoes. The supermarket was ineffective because of the whole kids thing going on in the background; it was distracting and made no sense.