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agenda: 10/21, 24

This Week’s has been outlined in detail to give a clear vision of the overall course.

Course Goals: Introduce the field of graphic design including its basic working methods and theory. This class will focus on communication through form, the visible shape or configuration.

It is seeing which establishes our place in the surrounding world;
we explain that world with words, but words can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled. 

John Berger, Ways of Seeing 

Berger’s idea:

We never look at just one thing; we are always looking at the relation between things and ourselves.
Our vision is continually active, continually moving, continually holding things in a circle around itself.

We have evolved to experience the world through a lens of intuitions, what is often thought of as “instinct,” or the psychological phenomenon of confirmation bias.

Throughout history, the way we see [art] has been manipulated by a privileged minority.

In this class, you will challenges the idea that to understand and appreciate works of art, we need experts to “translate” them for us.

 

Designer Presentations

review

Quotes

review

 

Lecture

What is it about your designer that interests you?

How can you explain your designer to your classmates?

name

location

typeface

colors

grid

hierarchy

Sketch 4 typographic posters for 10/24

    • that explain your designer
    • in the style of your designer

Your quote is the “hero”

show your grid and alignment

show hierarchy

add your posters and your inspiration to Miro

 

Refine 2 typographic posters in InDesign for 10/28

  • SIMPLIFY
  • using proportion, position your hierarchy in a “hot spot” 
  • use 1 primary alignment
  • emphasize hierarchy

 

 

 

Design Fundamentals

  •  

review

7 essential layout systems: https://drive.google.com/drive/u/0/folders/1oSN6d6nOUc-FWJSBt7N8wXEEVMfAeiRD

alignment in action

demonstrations

lining stuff up

Fewer Boxes, less mess

Indents outdents

grids and columns

creating order

too many boxes

Hierarchy too many signals

 

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