‘First Things First’ original manifesto from 1964

1. Research Project Presentation Planning

Research Project & Presentation, 

Research Project and Presentation Example

Details Research Project and Presentation

 

Review the following milestones.

    1. May 3: Complete presentation outline and script
    2. May 10: Revised outline, bibliography, and graphics.
    3. May 16: Share in-progress slideshow presentation with voiceoever, get feedback from peers and professor
    4. May 23: Submit Presentation to OpenLab site

 

Presentation Tips & Tools

Review the project guidelines to make sure you are clear about what the expectations are for the Research Project & Presentation. Specifically, take note of the requirements for Your Annotated Bibliography and Your Presentation Format.

Below find some helpful links for tips and tools you can use to assemble and record your Research Presentation.

Presentation examples:

Examples with different criteria:

2

1

For next week

In your Research Journal, create one document with your detailed outline. (see example below)

Make sure that your journal allows edits

Submit a link to your Research Journal to OpenLab

Please be sure to add the following title, category, and tags to your posts. For help with adding Categories and Tags, see OpenLab Help.

        • TITLE: Research Journal – Your Initials
        • CATEGORY: Research Journal
        • TAG: Research Journal
        • TAG: Your Name
Research Project Outline example
1. Introduction

Explain in detail the topic you are examining and why it is significant.

Diversity (gender, LGBT.etc)  in Korean video game design impacts the people who play them without stereotyping the designs. 

2. Background/Review of the Literature

Include a summary of the basic background information on the topic gleaned from your literature and sources review (you can include information from the readings and class, but the bulk should be outside sources).

      • Creating diverse design that is based on past experiences creates a more authentic experience 
      • Using Roland Barthes’ essay “Rhetoric of the Image” to define what an image represents
      • Using Alice Rawsthorn’s, 2011 NYTimes,  Design Gets More Diverse to define how to create diversity
3. Bibliography

Include a list  of all your sources

4. Images

Include images and captions

 

2. Evaluating Online Sources

When searching for sources for your Research Project, it’s important not to take all sources at face value. Think critically about the sources your find online, the context in which the sources are created, and the context in which you are using the source.

Watch this interactive 5-minute video tutorial created by the City Tech Library which goes over how to evaluate online sources.

When evaluating sources, ask the following questions:

    1. What kind of source is this? Be as specific as possible.
    2. Is it a reliable source? How can you tell?
    3. What is the purpose of the source?
    4. Is the source biased?Do you think the author was paid to write this source? Why or why not?
    5. Do you think you’d have to pay to read the full text of this source? Why or why not?
    6. If a text is free to read, but an author is paid to write, where does the money to pay the author come from?

 

3. The Digital Revolution – 1980s-1990s Design History (3 min)

In 1984, Apple released the Macintosh computer.  It would revolutionize the entire industry. I was in art school in the early 1990s and we used the first release of Photoshop 1.0. It was slow, clunky, and honestly painful to use (we would run a filter and go out for coffee!) but the results were nothing like we had ever seen before.

Let’s watch this video from Graphic Design History on LinkedIn Learning to gain an overview of the time period, the advent of the personal computer, and its effects on the design industry. Watch from 1:57:58 – 2:01:49 on LinkedIn Learning via your Library Card or the YouTube video below.

Activity: As you watch, take note of the dates and designers who experimented with these new tools. Also, note how once again changes in technology radically altered the field of design and the role of a designer.

4. Reading Report 10: Authorship & the Social Responsibility Movement of the New Millennium


Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen-consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.

There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural interventions, social marketing campaigns, books, magazines, exhibitions, educational tools, television programmes, films, charitable causes and other information design projects urgently require our expertise and help


FIRST THINGS FIRST MANIFESTO 2000

In a 1994 essay in Eye magazine, Andrew Howard reminded designers about the 1964 manifesto entitled ‘First Things First’ signed by British designer Ken Garland and a group of 21 colleagues. The manifesto’s aim was to “reject the ‘high pitched scream of consumer selling’ and omnipotent lure of the advertising industry in favour of what was defined as socially useful graphic design work.”

Several years later, thirty-three designers renewed the original call for a change of priorities and published ‘First Things First Manifesto 2000‘ in Adbusters, Emigre,  Eye, Blueprint, Items in the Netherlands, and Form in Germany.

In 2014 – on the 50th anniversary of the manifesto – over 1600 designers across the world renewed their commitment to the manifesto.

In 2020 an updated version, FTF 2020, was published online and included a focus on the climate crisis and racial justice. “Our time and energy are increasingly used to manufacture demand, to exploit populations, to extract resources, to fill landfills, to pollute the air, to promote colonization, and to propel our planet’s sixth mass extinction.” 

Check out this short 2:30 min video of David Berman, author of Do Good Design. Berman’s main thesis is: “Rather than sharing our cycles of style, consumption, and chemical addictions, designers can use their professional power, persuasive skills, and wisdom to help distribute ideas that the world really needs: health information, conflict resolution, tolerance, technology, freedom of the press, freedom of speech, human rights, democracy 
”

David Berman on Design And Social Responsibility – 2 mins 30 secs

Let’s take a look at Rick Poynor’s 2021 Eye on Design essay The Evolving Legacy of Ken Garland’s First Things First Manifesto, examine the later versions in 2000, 2014, and 2020, and consider how technology and graphic authorship have influenced social responsibility in design.

Instructions

Following the instructions below, read and annotate the text with your classmates in our Hypothesis group.
We will not be writing reading responses this week, but rather adding comments and peer feedback to this post.

1. Open the readings

In a new tab open the essay The Evolving Legacy of Ken Garland’s First Things First Manifesto. For reference, open the original ‘First Things First’ from 1964 and the later versions in 2000, 2014, and 2020.

2. Enable Hypothesis

The reading links above will automatically open Hypothesis. Login to your account and select our group. IMPORTANT!)

3. Consider these questions.

Here are the questions to which you should respond in this reading discussion:

      • When you compare the original version of FTF from 1964 with the later versions in 2000, 2014 and 2020, is there a central message/call to designers that hasn’t changed? What are the authors of the manifesto rejecting in the design field?
      • What stood out to you in the newest version of the First Things First manifesto, FTF 2020?
      • How did technology affect the authorship of the ‘First Things First’ manifesto over the decades?

4. Read & Annotate.

Consider the questions/prompts listed above. Start to formulate the answers to these prompts while you practice close reading of the essay with annotations. This will be part of your grade. Share at least 3 annotations in the Hypothesis group, including your questions, definitions, and ideas with your classmates. Add the tags: Social Responsibility and Reading Report 10 to your annotations.

When you annotate be sure to define or break down any words or concepts that you do not understand.

5. Draft your Comments.

In your Research Journal, add the links to The Evolving Legacy of Ken Garland’s First Things First Manifesto by Rick Poynor in Eye on Design, the original ‘First Things First’ from 1964 by Ken Garland, and the later versions in 2000, 2014, and 2020.

Compose your thoughts about the questions/prompts above.

6. Submit a link to your Research Journal to OpenLab

Please be sure to add the following title, category, and tags to your posts. For help with adding Categories and Tags, see OpenLab Help.

      • TITLE: Research Journal – Your Initials
      • CATEGORY: Research Journal
      • TAG: Research Journal
      • TAG: Your Name

Due Date(s)

Your comments and follow-up feedback on the reading discussion are due the day before the next session Monday, May 9th, at 6:00 pm.

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