Class Info: week 2, class 3

This agenda provides a detailed outline to give a clear vision of the day’s class.

• Date: Wednesday, September 1
• Goals: Introduction to communicating through form
  Review Gestalt Principles

To-Do Before Class

• Post your homework
• Prepare to describe your work in terms of figure/ground perception

Topic

Graphic images

Objectives

Communicate visually

Activities

• • Attendance
  • No class next Friday and Wednesday, next class: Friday, September 10
  • Introduction
  • Vashnee Persaud
  • Review & critiques

Breakout Group: figure-ground critique

1  Open a new Word doc.

2   Choose one scribe to take notes for each member

3  As a group, discuss each designers response to the assignment (about 4 minutes each, more if you have less than 4 members in your group)

a    square format?
b   does the design use shape or line?
c   does it have an equal amount of black and white?
d   does it demonstrate a figure-ground principle? (does the eye shift back and forth between black and white?

4  The scribe makes notes in the Word doc as the group discusses the work

Notes:    1.   the name of the designer being critiqued
2.   the results of the a, b, c, questions above
3.   why have you come to these conclusions?

5 Once we return to the classroom, each scribe copies and pastes their notes in the chat

• • Review breakout information
  • Review method for cropping letterforms
  • Discuss next project

Lecture

• • How do we see?  Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections.  Begin 1 minute in https://www.ted.com/talks/tom_wujec_3_ways_the_brain_creates_meaning    4:20
  • Presentation

Due Next Class

Homework assignment

Question

• What did you learn about balancing figure and ground?
  Add it to the chat