Kit Kat Campaign (Group Project)

The assignment was to create a new campaign for Kit Kat. My group came up with the idea to keep their slogan and I came up with the idea to use devices as the thing we need “break” from while incorporating the candybar in them. We each gave a dramatized effect to the desktop (David Flores), iPad (Kobe Baltazar) and iPhone of a bite being taken from each of them . Below you can see our campaign and process:

This project was a humanitarian campaign and my focus was global warming. The polar bear was the animal that I felt was most affected which is why it is the main focus for my project. Below you can see my campaign and process:

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