We have discussed the five families of type since the early days of the semester.  Sometimes these are referred to as type  categories. Make sure you learn to identify the differences.

Here is quick review:

Old Style: Garamond
(15th-17th century)

  • designed in France in 1615 by Jean Jannon (Claude Garamond was
  • given credit originally)
  • designed in a time when inks and paper were coarse and type
  • technology was still rather rough
  • relatively thick strokes and heavily bracketed or curved serifs
  • emulated classical calligraphy


Transitional: Baskerville
(mid 18th century)

  • designed in England in 1757 by John Baskerville
  • designed in a time when inks and paper were considerably smoother and
  • type technology was refined
  • increased contrast between thick and thin strokes and the serifs are more sculpted
  • sharper serifs and more vertical axis



Modern: Bodoni
(late 18th century)

  • designed in Italy in 1788 by Giambattista Bodoni
  • designed in a time when printing technology was refined by leaps and bounds
  • extreme contrast between stokes and hairlines
  • brackets virtually eliminated



Egyptian or Slab Serif:
Century Expanded
(19th century)

  • designed in the United States in 1894 by Linn Boyd Benton
  • type design, freed from technical constraints, became eclectic
  • characterized by heavy serifs
  • very little contrast between thin and thick strokes



Sans Serif: Helvetica
(19th-20th century)

  • designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffman
  • sans serif fonts were usually considered too hard to read as text, but the Swiss refined this face until it became quite balanced and legible



We also learned how to create a multiple-page InDesign document, which included a quick introduction to master pages. You need to be familiar with these as you create the next Type Book assignment, the Five Families of Type.

This video will help you with adding and managing pages. We will get more in-depth with some of the things a little later.

Insert, Deleting, and Moving Pages in InDesign


Homework — Due Monday, Feb 26

  • Type Book – Five Families of Type – You can download a copy of  Type Book – 5 Families of Type if you didn’t get one.
  • Letterform Work Sheet – This was a handout from last week so you should have had time to complete. If you need a new copy, Typography Letterform can be downloaded, but you will need to print out all 10 pages to complete the assignment.