This is a foundation course in typography with an emphasis on using type for a multiple of industry related applications.

Month: November 2017

Meet the Pros – J. Walter Thompson New York

This Thursday (NOV 9th), please join the Art & Design Club as they will be hosting a panelist discussion with 5 creative designers who are all from J. Walter Thompson New York. Amongst the guest speakers will be a former City Tech Alum –Emely Perez – who is a senior designer & illustrator at JWT and who has also been working there since 2011.

The other panelist guests from JWT include Keni Thacker, Mo Osunbor, Chris Phillips and Andrew Berardi who will all, along with Emely, talk about themselves and what they do and will also discuss diversity in the advertising industry and why it is important in today’s world.

The session will be starting at 6:30pm in the amphitheater.

Feel free to join and bring your questions for the Q&A After.

Project #2 – Design a Poster

We are now working on our second project. This project should be fun and give you an opportunity to incorporate all that you’ve learned so far about typography and basic graphic design. This project will be graded on those points. If you didn’t get the design assignment in class, download a copy here.

On Monday, Nov 6, 2017, be prepared to present your initial sketch ideas. We will do this first thing when class begins, so don’t come to class and begin to do your sketches for the first time. Not having computer access will not hinder your ability to do the sketches. You should have a full page of thumbnail sketches and then another page that has 3-4 sketches of your better ideas. From those 3-4 sketches we will be able to determine which will make a better design layout for your project.

One of the main emphasis of this project will be use of the grid system and hierarchy. Here is a video what may give you more insight into developing hierarchy in your poster design.

 

In case you’re still a bit unsure about doing thumbnail sketches, here is a video that previous students have found to be helpful. Please note, the tutorial is done on a computer for the sake of recording, but you will be using pencil or pen and paper.