Fort Greene’s innovative artwork – Jevaughn

Image displaying typography, letting viewers know Jimmy Kimmel is coming back to Brooklyn.

This image above is a form of typography, it is showing viewers that Jimmy Kimmel will be back in Brooklyn, New York to perform his show from October 15 to October 19, 2018. As you can see in the picture the “M’s” are being replaced by the bridges so show his viewers that the performance will be happening in Brooklyn, New York and to convince the viewer to come to the Jimmy Kimmel show to watch something interesting, creative and innovative, so basically the people who created this artwork, can potentially be influenced to come to the show and support Jimmy Kimmel. The colors also made it appealing because they used dark mysterious colors to show the viewers that the show will be happening at night.

        What this type of typography shows about my neighborhood is that my neighborhood is somewhat innovative and creative, as well as one of the most popular neighborhoods in the borough of Brooklyn. The reason as to why I labeled my neighborhood which is Fort Greene as one of the most popular neighborhoods in Brooklyn is because of the fact that this Jimmy Kimmel sign was only in my neighborhood and I did not see this exact sign in any other neighborhood. Another reason that probably contributes to the fact that my neighborhood is popular is because the Barclay Center is close to Fort Greene and the Barclay Center seems to be the heart of Brooklyn, so that is probably one of the reasons as to why my neighborhood receives such special signs with creative forms of typography in them. The reason as to why I labeled my neighborhood as innovative and creative is because of the fact that it takes a good thinker and creator to replace the “M’s” of the Jimmy Kimmel signs as the Brooklyn bridge.

         The typography that I’ve personally witnessed in my neighborhood was somewhat diverse, unique and outside the box. I’ve seen the subway sign which had arrows pointing in opposite directions in the “S” and the “Y”. I’ve seen graffiti in multiple places in my neighborhood used in different ways and different colors, some of the graffiti were written in script while other graffiti was written in big bubble letters, the meanings behind the graffiti words could be negative or positive. In conclusion I feel as if there is no other neighborhood in Brooklyn like Fort Greene because the typography here is well thought out and unique, it captures the viewers attention.

Fonts in East Flatbush – Jemar

East Flatbush has a lot of random businesses that are usually packed really close together. So sometimes you can see a very wide variety of fonts by just walking down one or two blocks. The character and feeling of the font usually goes with the business, so the styles can vary pretty drastically as the businesses vary from one another. A majority of the fonts I saw had no serifs which gave them a uniform look. This was common for the fonts used by industrial companies such as the ‘Federal Pump Company.’ The font used by the pizza shop has curved serifs and beaks with indents in them. That gives it a classical look, like something you’d see in an old western movie. ‘Federal Pump Company’ on the other hand is more serious and modern. They have letters that are very straight and upright with strong bold lines, sharp edges and minimal spacing. Their navy blue and white color scheme adds to the feeling of professionalism, allowing it to appear as a company you can trust. 

Places like restaurants, hair salons and spas tend to have more playful and curvy fonts that seem a bit more welcoming. However, these fonts can be hard to read at times if they are too elaborate and have many unnecessary curves that hide the structure of the letters. There was a stylized ‘a’ that could be mistaken for the letters ‘o’ or ‘u’ which might leave the viewer confused. Overall, the font in my neighborhood is very diverse. But since things are packed so tightly together, the small details that make a font special are often overlooked when it’s around many other font styles that may be larger or more flamboyant than others.