Assignments Week 1

1. Please read Chapter 1, “Introduction” and chapter 2 in Digital Media Primer, the required text for this class and also read the fourteen pages of the CityTech catalog that I’ve posted on our assignments page on OpenLab.

2. Please also read the College Catalog COMD Pages attached below as a PDF.

COMDpages from catalog(4)

2. Please read the following articles:

• Analog vs. Digital (And Binary Explained) at https://learn.sparkfun.com/tutorials/analog-vs-digital
  https://magazine.brooksbrothers.com/200-exhibition/
• “Husky Evolution” at http://today.uconn.edu/blog/2013/05/husky-evolution/ and “A New Husky for a New Era” at http://today.uconn.edu/blog/2013/04/a-new-husky-for-a-new-era/
• “American Airlines Rebrands Itself” at https://www.fastcompany.com/1671677/american-airlines-rebrands-itself-and-america-along-with-it and “American Airlines Makeover Design Pros Weight In” at
  http://www.forbes.com/sites/andrewbender/2013/01/21/american-airlines-makeover-design-pros-weigh-in/
• https://www.bloomberg.com/news/articles/2014-06-03/penguin-random-houses-logo-solution-spell-it-out
• https://www.underconsideration.com/brandnew/archives/new_logo_for_guinness_by_design_bridge.php

• Select a logo of a well-known company (NOT Apple or Nike or Starbucks or Mercedes -Benz or Coke or other logos in the articles assigned above) that you find particularly effective and investigate the history of this logo. Use the article above as a guide to how to write about a logo’s evolution. Questions addressed in your report should be who designed the logo, what the thought process was in developing it, whether it in influenced other logos since it was created and how the images that surround that logo in advertising are intended to complement it. Typeface and color changes should be noted and discussed. You should also note in your report where the logo is found–websites, print materials, products. and include photos of these in your report. Please write a summary of the information that you have learned. This assignment should be at least four typed paragraphs –with each paragraph being 4 or 5 sentences long. Please use spell check and be sure that you are paying attention to your sentence structure and punctuation. You must have visuals of the logo to accompany your text. If the logo has evolved, show more than one visual depicting this evolution with captions below each image. Discuss the color and typeface of the logo. Use the article about the husky logo as a good guide for all the elements you should include in your report. Also, be sure to provide at least 5 sources, in addition to the company’s site, for your information. You should also provide photo credits for all your images. Be sure to use your own words in your text––see the description of plagiarism in your Student Handbook. This report should be submitted to me on Blackboard in the drop box provided. We will go over drop box submission during our first class.