Tag Archives: 5

Five Families of Type

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The photo was taken around 8th Ave. This is a sans serif because it has no serif at all and low contrast. They chose this typeface because it makes reading the text all the way up there much easier for people walking by.

 

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These “A Series of Unfortunate Events” books all use a transitional typeface. It’s a transitional typeface because the head serifs are more horizontal and has more stress on thick and thin strokes you can clearly see on the upper case letters.Lastly the lowercase have stress on the vertical bars.
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This cover of a magazine found in my home used a modern typeface (Bodoni). It’s a modern typeface because it has a thin hairline serifs. There is a lot horizontal stress and thick and thin strokes mainly on the upper case letters. This typeface seems to be used a lot in fashion magazines.
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This is a picture of the cover of the film “Act of Valor”. The typeface used for the box art is old style because the letters have both thin and thick strokes. The serifs has a more wedge shape than other typefaces. I think this typeface is the most appropriate for this kind of film and it actually fits well in the box art.

 

The Sony symbol used on this PS4 box is a Slab/Egyptian Serifs because the serifs are flat and have a rectangular shape. The serifs are also about the same thickness as the entire body font. Sony has been using this kind of typeface since the start of the company.
The Sony symbol used on this PS4 box is a Slab/Egyptian Serifs because the serifs are flat and have a rectangular shape. The serifs are also about the same thickness as the entire body font. Sony has been using this kind of typeface since the start of the company.