Jackson Heights is a diverse neighborhood in Queens. I could consider Jackson Height a small melting pot of a variety of many different cultures from Eastern Europe to Asia. Typography is everywhere you go walking out to school or work. In Little India, most stores and restaurant has stylized type fonts plastered in front of the door. These fonts are stylized where it replicates the Hindi letters while still be able to read in English. My local deli and supermarkets are the most noticeable that stands out from the other nearby businesses because of the use of bright colors and using large bold fonts. Graffiti is fairly uncommon, well at least the part of the neighborhood I’m currently living. There is nothing else much to say about my neighborhood besides being bland and clean on the most part of the neighborhood. Some mom and pop stores I’ve walked by everyday use those generic white fonts found on the computer (eg. Comic Sans, TImes New Roman.). Jackson Heights is not a boring neighborhood to be around, it’s just not the kind of place you find anything artistic or appealing.
If you need a bit of help understanding some of the terminology that is used in typography, this short video will help.
In my neighborhood, typography is used daily. You will see it on a daily basis. Typography is used to advertise a lot and it shows that my neighborhood is very busy. It advertises albums, movies, shows, clothing, merchandise and much more. There is also a lot of graffiti in my neighborhood, which also shows typography. The graffiti presents that there are some talented creative people within the neighborhood but also to get known. There are many posters of bands in my neighborhood as well. Which brings people together to listen to bands at a restaurant. There are also posters that advertise parties. Even the restaurants in my neighborhood would show typography with their menus, and the billboards that they leave outside. My neighborhood also has random pictures with random typographic lettering. There are different styles to the lettering in my neighborhood. There is normal use typography and also fancy, decorative, design type of typography. Since my neighborhood is busy. Basically what the typography in my neighborhood shows, is that my neighborhood is a working community that is also very urbanized.