Category Archives: Internships

Log# 06 webinar

Since covid, I like the increase in more zoom lead webinars. The webinar that I attended had to do with digital marketing. I found it on a website called meet up and the tickets were posted on event Brite. The webinar was free and during the signup process, they asked what you did for work. I noticed that Ann the host went over everyone who was attended background of work because every time they would ask a question she referred to how it would be used in what their goal was. The webinar was very informative and also touched on things I’ve been teaching myself as I what to take my studies and use it to go into digital marketing. The webinar touched on a lot of what’s happening with social media and the push for video content. The app we spoke about most was Instagram and implementing their reels feature to promote your content. My internship boss’s goal with her social media is to have more reels and figuring out a way to story tell her brand.

The guest in the webinar were asking interesting questions that I didn’t even think to ask or ever thought about. One of the guests in the webinar was a woman who owned a wedding planning business and asked where was the best place to advertise her service. The speaker suggested Facebook and LinkedIn for her audience Because those are places where people share big news and changes in their life. That made sense to me because that’s one of the reason why I no longer use my Facebook because it place for big announcements now.We also touched on Using a trending hashtag on TikTok out of your niche will bite you in the end and will not help to reach the audience you’re looking for. Compelling stories are what’s going to gain you a more following. the speaker also gave posting suggestions like not putting words across the bottom in the post and Don’t put backdrops on words.