Journal Entry 5: Learning How to Create a Marketing Plan

Marketing

What I ended up learning from Unity For Equality is how to create a marketing plan. Usually, in my advertising classes, we don’t necessarily go over market plans even though the professors told us it’s a good thing to have in mind. We would just come up with a brief and start brainstorming ideas from the brief as well as finally executing those ideas. My supervisor asked me to come up with a marketing plan since adverting is a component of marketing and I’m the only one who has done advertising.

I didn’t know how to go about making one at first but with help from my friend who told me about Unity For Equality, I was able to pull it off. She actually took marketing class but she was the president so she wasn’t asked to do one. I asked my supervisor that I do need her help because she was the only person qualified for marketing. He said we can work together so that I can learn what else goes into marketing besides the advertising part.