How useful is the beauty industry in times of crisis?

The beauty industry is a booming business, many depend on it for their everyday activities but what about during a crisis… how does the beauty contribute to self-care during times of crisis.

Covid-19 has been a global nightmare with everyone quarantined so is beauty standards and makeup still something that exists and is used in a time that no one sees each other. Many people tend to consciously and subconsciously do things because of societal standards but during a pandemic where does the beauty industry fall in the scale of needs.

Does the beauty industry help us and contribute to our self care when a time of crisis hits. Think about ┬áspecific time of crisis for you.. a sick day, a passing of a loved one, a breakup, a global pandemic…. did the beauty industry serve you any aid in recovering during those times?

Sources:

https://www.premiumbeautynews.com/en/the-cosmetics-industry-getting,18252

https://www.mckinsey.com/~/media/McKinsey/Industries/Consumer%20Packaged%20Goods/Our%20Insights/How%20COVID%2019%20is%20changing%20the%20world%20of%20beauty/How-COVID-19-is-changing-the-world-of-beauty-vF.pdf

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-covid-19-is-changing-the-world-of-beauty#

Communicating in crisis: How beauty brands are reaching customers during the COVID-19 pandemic

https://www.ft.com/content/98e8ab63-0676-4c87-9ae3-071486773dea

https://www.usehero.com/news/virtual-retailing-how-beauty-brands-are-flourishing-during-a-time-of-crisis/

https://www.cosmeticsdesign-europe.com/Article/2020/05/25/COVID-19-crisis-impacts-beauty-financials-hard-personal-care-fares-better

Do You Wear Makeup When You’re Sick?

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