Behavioral Targeting


Facebook has influenced millions of people around the world, and it’s the most renowned/popular way of connecting today. Due to a few controversial questions that have arose to the surface from Facebook users people are waiting for answers. How and why is it that advertisements being marketed to the side bar of consumers Facebook pages tend to have a lot in common with one another, almost like their tracking your likes and dislikes without consent? Ladies and gentlemen I introduce to you Behavioral Targeting. This program interacts with your likes, non likes, pictures, and believe it or not even messages and comments. The point of this writing is to expose the controversy behind Behavioral targeting. Like it or not users accept these acts through their approval on the term of use contracts prier to accessing the page in the beginning of the sign up. Behavioral Targeting is a Major loop hole on the Facebook team’s behalf, so no they can’t get sued for reading the consumers’ minds or logging/documenting user activities.

Upon release founder Mark Zuckerburg made sure to find a crack in the contract to indirectly approve the release of the Behavioral targeting program which excludes potential likes and somewhat isolates your ideas. Facebook’s main stream goal is about “connecting with others all around the world”, which Also seems to withhold another unknown goal, and that’s to take hold and control of your interest.  Once Facebook established the Behavioral Targeting program they compromised introducing customers into “non-interesting” ads that can potently lead to other interest as my sources prove to be so.

Concluding the unprecedented Behavioral Targeting program Facebook released as of 2013 extinguished all opportunity of non-interesting ads.  Increasingly, brands advertisers are trying to target the very users that are most likely to respond to their products and offers,” Mr. Katz said. “With retargeting you are looking at users who have demonstrated a proclivity to a certain category or brand by their behavior and then what their likes and behaviors are on a platform like Facebook. This brings up question on the Face book teams behalf especially after the release of the program that’s supposes to funnel the ads according to your likings. What if the program has negative functions such as temptations for false likings, like a mind control factor?  Originally pursued by business owners for putting that ad in front of the right people which means they are not spending money to put it in front of the wrong people and paid advertisements are going to more likely make a better return. More negatives are rising to the surface rather than positives in my research. Potential negative long term effects from the Behavioral Targeting might occur. Sonder is a part of life after all.


2 thoughts on “Behavioral Targeting

  1. This is a wonderful topic Luciano, as Behavioral Targeting is something we all undergo on a daily basis. You might consider that, while Facebook is obviously a major example of this, it happens in a lot of other places too (Gmail for instance). I like how you mention that we have (intentionally or not) given our consent for this to happen, but I’m not clear about what your argument in this project will be. For your next draft, you should develop/clarify that, especially using your sources. Speaking of which, where is your 3-source annotated bibliography (the other 1/2 of this assignment)?

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