Abstract
This Write-Up looks into different aspects of Commercialized Science-Fiction and it’s impact that it has on society. It looks into how these particular Science-Fiction texts are made through the effects that merchandising and fandom play into a text’s content. This research also looks into the idea that the success of Commercialized Science-Fiction texts comes from the generalization of story elements and overall attempts at trying to be as all inclusive as possible with; collective audiences need to have a generalized story in order to gain their interest and this is then interpolated to give entertainment at the expense of losing out on a story that could’ve been more subjectively compelling and interesting. Examples are brought up in this research, including Star Wars, Warhammer 40,000, Marvel, Transformers, and Doctor Who; each of these texts and the products that were made around them have their own nuances that relate to the magnitude of their success. Star Wars and the Marvel cinematic universe are juxtaposed to one another because of the acquisition of both of these franchises by Disney and Warhammer 40,000 and Transformers are juxtaposed because of their focus on creating a product before actually making a text to accompany the work; Transformers in particular was seen as more successful, but at the cost of creating text that involved appealing to a younger demographic whereas Warhammer 40,000 focused more on telling a complex story not easily grasping the interest of people considered to be up to date with the “social norm”. The observance of these texts is warranted because these are reflections of the tastes that society has and is modeled after the likes of social norms; this begs the question of whether or not society’s interest in general Science-Fiction works should be redacted in favor of texts that can offer more in stimulation of the mind beyond mere visual spectacle and character appeal through marketing methods geared to do so.
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