The assignment was to write a review about a few strengths and weakness I discovered through researching different genre of blogs. To my surprise, I discovered a prominent theme through all the blogs I found and it was this. There has been a mass marketing strategy towards the millennial generations (Gen-Y) because they are seen as profitable consumers of technology, food, and so on. Many millennials, myself included, are trying to find a niche in a discourse community. A few turn to creating a personal blog, others expand to broader blogs like Elite Daily, while others navigate to find a community. My presentation will explore three blogs that I believe can help pioneer the millennial discourse community and inspire other millennials to connect to the community. It is my contention that the millennial population are surprisingly progressive from previous generations and it is important to cultivate an ecosystem for them to share their ideas.