Memes inception is here to stay. Memes provide an opportunity to connect with people of all sort. To say that memes has not had any effect on popular culture is like saying global warming has had no effect on the world. Another added bonus of memes is that it encourages participation and shareability. Memes have the ability to be shared across a wide range of platforms and on smartphones as well which is major. Memes encourage collaborative community while also cultivating a new form of discourse community— they are unlike traditional culture.