Final Project Presentation


Twitter is a multi-modal and fluid platform that allows users to generate and consume content at a rapid pace. Producing relavent content on a fast moving site such as twitter can prove to be a challenge. In researching and determining strategies that are suggest to be beneficial in producing content with high engagement, a trial testing a variation of these approaches was formulated. Though there are several different approaches one could take four mainstays appeared throughout. Several sources that offer tips and strategies to build engagement are, Forbes, Business Insider and the NY Times. Though their approaches vary they share several commonalities. By utilizing hashtags, cross posting content and sharing exisisting content the Twitter analytics project showcases how the strategies at hand played out when applied. Over a period of four weeks four strategies were combined and applied to a personal twitter account to gage the validity of each one. Combined in a short period of time the experiment was moderately successful, resulting in a slight increase in following and a notable increase in engagement views per tweet.Through the trial and error of applying these strategies it stands to reason that not all of these suggested approaches work or are viable to apply to smaller more personalized accounts. Therefor it is crucial to note that not all of the content that is popular on social media follows or adheres to the tear of strategies most often proposed. While conducting this engagement experiment several factors came into play, such as, time constraints, frequency of posts, currency of the information being transmitted. In summary of this experiment several key things can be noted. The timeline to building a solid user engagement is lengthy an cannot be determined over weeks or even months it more realistically takes a year or more, strategies are geared toward businesses or entrepenures and that without proper promotion user content is lost fairly quickly after being posted. This experiment is relevant in determining the approach a future social media composer or student may take when seeking out a path to increasing their own social media presence or engagement.

Download (PPTX, 5.38MB)

Revised Abstract


Over the past few decades, new media technologies such as smartphones, tablets and other devices have changed storytelling and the ways stories were once delivered.¬†Due to the shift in new media, there are new ways stories are shared through social media sites such as Facebook (an online social networking), Twitter (an online social networking service that enables users to send and read short 140-character messages called “tweets”), Instagram (is an online mobile photo-sharing, video-sharing and social networking¬†service that enables its users to take pictures and videos, and share them on a variety of social networking platforms)¬†and blogs (a discussion or informational site published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order).¬†A popular site that uses storytelling and visual rhetoric through various social media platform is Humans of New York, a photo blog by Brandon Stanton.¬†The photoblog introduces viewers to various stories that explore issues such a sexism, freedom and loss just to name a few and in doing so has vastly changed storytelling.¬†The photo blog shares unique stories via Facebook, Twitter, Instagram and their site¬†which affords viewers and user of those online communities a chance to connect and engage. Often times many of these stories receive over 1,000,000 views and are broadcasted on local news station. In an effort to understand how the stories mediated through Humans of New York become successful and afford users a chance to engage, I will analyze¬†how the stories become successful and assess their best practices.¬†By determining their best practices, I will use their best practices to produce three images on the subject matter loss and populate these images via my personal pages on Facebook, Twitter, Instagram and personal blog Black Attire Aficionado and monitor user engagements with the subject. The quantification of user engagement will entail monitoring the sites and record and analyze the different ways users interacted with the image. Essentially, by using their best practices, I believe I can produce user engagement to Humans of New York but on a smaller magnitude. Finally, by understanding user engagement on different social media sites, one can tailor the message for a specific audience which can contribute to a more successful story delivery.¬†




Extension for Final Project Write-Up & Reflections

I’m happy to see the project drafts coming along nicely. In order to allow more time for everyone to work through further drafts/revisions of their final projects, I’ve extended the deadline for the Write-Ups & Reflections to M 12/21, 12pm (Presentations are still due by 2pm on Tu 12/15, and will occur in class on Tu 12/15 & Th 12/17, as planned). The Schedule has been updated to reflect this extension.

Good luck with revisions, and don’t hesitate to reach out if you have any questions as you work on the project.

Tomorrow (Th 12/10): In-Class Run-Through of Draft Final Presentations

Just a friendly reminder that drafts of final presentations are happening in class tomorrow, and that these are drafts of your final project presentations (happening next week, in class), not “progress” presentations. Therefore, they should reflect the entire project (not just your progress this past week). I encourage you to review the Presentation component guidelines/expectations. If you would like to revise your presentation, you may do so until the start of class tomorrow (Th 12/10): just create a new post with it on our OpenLab site (categorize as “Project Presentations, Round 1”), if you revise.

You’ll receive peer review, discussion, and instructor feedback in class tomorrow on these presentations, to help you revise for the final draft of them next week.

Revised Abstract – SEO

The challenge of having a great website is bringing people to it. Why is this important? Whether the website is a business or just for recreation quite often no traffic means no sales. At the very least, no visibility. Having a high-ranking can be critical to the success of a business as it makes it easier for website to be found. The fact is, if a search engine cannot find a site or¬†add a¬†site’s content to the database, there is potentially a missed opportunity. But in order to get people to visit websites that are unknown to them, search engines rely on queries. These are words entered into a search field and produces a list of sites that are ranked on their relevance. A list of results that help the user find exactly what they are looking for is then generated. Yet there are no guarantees that a website will come out on top in a search or even have the traffic that can help to make this possible. So then what is the best way for getting traffic to a websites? While there is no conclusive answer to this question,¬†by understanding and using search engine optimization (SEO), it is possible to achieve a higher ranking on search engine return pages (SERPs).

This project identifies SEO techniques used to optimize websites and evaluate the potential advantages. This project also analyzes two websites for style and word content and uses comparison tools to compare the performance. The findings in this project conclude that optimizing a website can increase visibility and help boost rankings.




Final Project Draft


Self Presentation is an aspect that every individual should possess and in presenting a professional presence online, a platform should be created for that practice. This is where the social platform LinkedIn and an institution’s e-portfolio come into play. They serve as a way for individuals especially students still in the prime of their college career to practice professional presentation. My project serves as the epitome to do so successful and in a manner that can potentially lead to employment.

Self-Presentation Write Up Draft                                          PowerPoint Presentation

Final Project Draft – SEO

Final Project Draft


The challenge of having a great website is bringing people to it. ¬†When someone submits a query to a search engine, the search engine produces of lists of sites that are ranked on their relevance and you get a list of ranked results that help you find exactly what you were looking for. Yet there is no guarantee that¬†a site will come out on top in a search.The primary goal of this project is to identify techniques used to¬†optimize websites and evaluate the potential advantages.The secondary goal of this project is to¬†analyze various websites for style and word content examine how the site’s optimization compare to each other.

Write Up

Project Reflection


Final Draft for ‘Signed Off’ Project

As we near the final turn for this project I have been able to tackle the write up component. Linked below is where it can be found. I hope you find it interesting. Feedback is always welcomed.



Signed off is a final project experiment which subjugates Mariah Rajah to undergo the task of completely disconnecting herself from all social media sites such as Instagram, Facebook, Snapchat, Tumblr, etc. This experiment hopes to track through daily blog posts how the disconnect affects attention, participation, and psychological structures. With the support of research material Mariah Rajah hopes to prove how that  social networking sites are a large contributor to the decline in generation Z’s cognitive ability to process and find information, to part take in face-to-face contact, as well as their need for instant gratification in all aspects of life.


‚Äʬ†Signed off Project Page¬†‚Äʬ†Project Proposal¬†‚ÄĘ Signed off Digital Diary¬†¬†‚ÄĘ Project Presentation¬†‚ÄĘ Project Reflection

Final Project Draft


In a exploration of the photoblog Humans of New York (HONY), a blog by photographer Brandon Stanton. The photoblog provides a unique way to share stories via social sites such as Facebook, Twitter, Instagram and Blog. The photoblog introduces viewers to various stories that explore issues such a sexism, freedom and loss just to name a few. This new platform of that shares stories has changed photojournalism. The purpose of the project is to identify the best practices that HONY uses and try a create an image using their best practices. The success of the project will be determined by how many likes, share, user engagement the image receives across various social media sites.

My Write Up, Reflection and Presentation are located on my ePortfolio profile.


Here are the links to my personal Social Media Sites that I used for the purpose of the project:

Instagram, Facebook, Twitter, my WordPress personal blog Black Attire Aficionado .

Here are the links to Humans of New York social media sites that I used for the purpose of the project:

Instagram, Facebook, Twitter and the website Humans of New York.