When thinking about this project, it was easy for me to pick “Got Milk? as an example of a viral visual image. Got Milk? is an advertisement campaign designed to help increase milk sales in the United States. Since the launch of the campaign thousands of parodies and imitations have been created. Greis explains that “…new technologies afford opportunities for amateurs to create, publish, and distribute and social critique at viral speeds, making possible, in part, what Henry Jenkins (2006) has dubbed a “participatory culture.” (340).